Non Profit Organization Digital Marketing – Getting Started

Non profit organization digital marketing can be a powerful and cost effective tool to increase brand awareness and encourage new donations. However if you don’t fully understand your digital marketing options, it’s impossible to know where to spend your marketing budget. Our overview of non profit organization digital marketing is designed to clarify the different options open to you. Non Profit Organization Digital Marketing Overview 1. Website Design A professional looking website is the very cornerstone of the credibility of your non profit organization in the eyes of the general public. No matter what cause you support or how effective your work is, if a visitor to your website sees poorly designed pages, content with grammatical errors and a hard-to-navigate layout, they are unlikely to trust you with their donation. It’s a simple fact – as part of your non profit organization digital marketing strategy, your website must be professionally designed to give the right first impression to your visitors. 2. Mobile Websites and Loading Speed Nowadays more people search online using mobile devices than on desktops. And they are used to plenty of choice – if a website doesn’t display properly on a mobile phone, or takes more than a few seconds to load, the visitor will simply give up. Potential donation lost. So not only do you need professional designers to help create the visual look of your website, but you also need professional web developers who can optimise the site for mobile devices to ensure it loads quickly. 3. Search Engine Optimisation (SEO) 3.1 On-Page SEO If you’re unfamiliar with the term SEO, it means ensuring that your website is optimised for the search engines such as Google, Bing and Yahoo. Tech-savvy SEO experts make subtle behind-the-scenes modifications to each web page to tell the search engines exactly what your NFP is all about. Once the search engines fully understand what you offer, they will list your site higher up in the search results. And this is extremely important – unless your site shows up on page 1 or 2 of the search results, the majority of people won’t ever find you. But if you regularly appear on page 1 of the results for a relevant search term, more and more people are likely to click through to your site. We recommend professional assistance with your non profit organization on-page SEO if you want to get more traffic to your website. 3.2 Local SEO Another way to improve your website ranking is to undertake Local SEO. This includes techniques such as listing your NFP on Google My Business (for free), so you show up in Google map results: You should also ensure that your non profit organization digital marketing includes getting listed on relevant local directories such as Charity Village, and the major citation data aggregators of local business data. 4. Off Page SEO Search engines take into account other factors to help decide which websites to list on page 1 of the results. When many people share information about an organization online, it is seen as popular and credible. Since the search engines want to show only the best and most relevant websites to their searchers, popular sites with a good reputation are more likely to show on page 1. By...

How to develop the ultimate website layout [INFOGRAPHIC]

There are a number of factors that contribute to the success of your digital strategy. From creating awesome, engaging content, to having a highly visible call to action that prompts your visitors to contact you, there are a wide number of methods you need to use to create the ultimate website layout. If you don’t know where to start, or you would like to save time trying to work out what makes the ultimate website layout then you’re in luck because this excellent infographic from UK Web Host Review: 25 features every online business must have in 2017 will do the hard work for you. From showing you the best place to position your business tagline, to explaining where to put your content, everything you need to know about website layout is included. It even covers off the basics like making sure that your domain name is easy to remember. If you are starting up a new website, or you want to review your current website layout, then this is the ideal starting point. You can find out which content should sit above the fold and which content should sit below the fold. It also details where to include your key business information and the best kind of format to present certain types of content. If you follow the guidance of this infographic, you really can’t go wrong. Positioning of content is vital in how effective your website is, so use the infographic as a template to build your website. It even includes a list of every key feature that any good website should have, so if you want to make sure that you have the ultimate website layout, here is your chance to put it into reality. Remember, effective positioning leads to increased conversion...