Corporate Identity Design for Financial Company

  Increase Market Share and Build Your Professional Reputation   Attract investors with the right message. The US and Canadian financial industry calls for some flair. Be the best; enjoy increased market share and a professional reputation that stands the test. Corporate identity means more than a flashy logo or the sales pitch you use….

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Web Design and Development

Does your website express the culture of your company? The website is a powerful brand communication tool designed to interact with your customers on a daily basis. When we design a website we keep in mind that it is no longer viewed as merely a business card or brochure on-line. A company’s website conveys the…

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Google Rankings Mobile Friendly Website

Protect Your Google Rankings on April 21st With a Mobile Friendly Site

Google has announced that on 21st April 2015 the algorithm will be expanding its use of mobile-friendliness as a ranking signal for mobile searches.  Previous Google updates have taken into account whether a website is configured correctly and viewable on mobile devices, and have made it easier for users to find mobile friendly websites, but…

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Manufacturing Company Web Design: 5 Tips For Mega Sales

Whether your company fabricates equipment for use in other industries, or products for the end user, one thing is sure: if your website doesn’t thrust your company into the limelight, your sales will disappoint.  Here are our 5 top tips to ensure your manufacturing company website does you proud and makes sales to boot: 1. …

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Using Powerful Images To Market Construction Companies

Construction companies need to use every weapon in their marketing arsenal to get consumers to sit up and take notice of what they have to say.  And words alone will struggle to convey just how good their company is:  they must use powerful images in their marketing campaigns if they want to attract new clients…

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Home Page Sliders – Get off the Carousel

When a visitor lands on your website home page, it has its work cut out.  Within a few short seconds it must convey a clear message and persuade the visitor it offers precisely the information they are seeking. But are the sliders – the continually changing images at the top of the page – helping…

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3 Top Tips For Insurance Company Web Designs That Sell Policies

Unsurprisingly a well constructed insurance company website which allows users to find accurate policy information, to quickly obtain a quote and to manage their policies with ease, will win more online business than a website which fails in some or all of these respects. So it’s interesting that a 2013 study by J.D. Power found…

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6 Key Ways to Increase Organic Traffic By Pandering to Your Clients

How wonderful it would be to see a healthy level of organic traffic coming your way daily regardless of whether you’re spending hundreds of dollars on various marketing campaigns or not. Well it can be done! And here’s the secret – you need to pander to your clients and create contact marketing that they simply…

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4 Ways Construction Companies Can Increase Brand Exposure At Minimal Cost

Never underestimate the power of your construction company brand.  Powerful brands are firmly linked with quality, reliability and professionalism in the mind of the consumer, and consumers are known to be loyal to their preferred brands.  Using a professional company to create your brand will leave you poised to bulldoze down the road to success: …

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Behind The Scenes of the Web Design Process [INFOGRAPHIC]

(click image to enlarge) Share the INFOGRAPHIC On Your Site, Copy The Code Below: <a href=’https://www.newdesigngroup.ca/blog/web-design-process-infographic/’ target=’_blank’><img src=’https://www.newdesigngroup.ca/ndgcnt/uploads/2014/08/periodic-table-of-web-design-process-new-design-group.png’ alt=’Periodic Table of Web Design Process’ width=’540px’ border=’0′ /><br /><strong>Periodic Table of Web Design Process – created by <a href=’https://www.newdesigngroup.ca’ target=’_blank’>New Design Group</a></strong></a> Looking for a PDF version? Download it here. The Web Design Process When a…

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Lovable Logos To Impress Parents and Appeal to Children

If your business relies on the attendance of children, whether it’s a kids’ entertainment venue, gymnastics centre or a summer camp, don’t design your logo simply to impress the parents; it should also be highly appealing to children. Parents naively believe that they wield all the power in their parent-child relationship but when faced with…

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Everlasting Brochures For Kitchen Design Companies

Kitchen design companies that want to attract more business need a professionally designed and perfectly branded brochure.  Even in today’s society of mobile madness and web-based wish lists, smart companies appreciate the power of their brochure.  Most customers planning to spend several thousand dollars on a new kitchen will head to the kitchen design company…

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Know When It’s Time To Rebrand

Making the decision to rebrand your business is never easy.  Some people fear rebranding because they may lose existing clients:  but that doesn’t have to be the case. If your construction company hasn’t bulldozed its way to success, if your consultancy service is giving advice to far fewer clients, or if your children’s playground seems…

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Web Design For Telecom Expense Management: First Impressions Count

Telecom Expense Management companies, as with many other consultancy services, know they have to make a great first impression on potential clients.  With regard to their website design, the homepage is critical:  visitors will spend just a few seconds browsing the page before deciding if the company can meet their needs or not. But professional…

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The Psychology of Colour in Advertising

You may think that you have a single favourite colour but in fact you probably have several: your preferred colour will always depend on a specific situation.  Just because a lady loves hot pink on her nails, doesn’t mean she wants to decorate her house in a similar vivid hue.  In the home, most people…

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