Exciting Graphic Design captures attention.
Some aspects of graphic design in branding are more subtle than may be immediately apparent. Colour and colour combinations can impart psychological effects and messages all their own. For instance, red is emotionally intense. It speaks of strength, courage, action. It is often used to motivate people to make immediate decisions, as in its use on “click here” website buttons. Yet, varying shades of red have varying shades of meaning. Lighter red is joy, deeper red is vigour, leadership. Of course, these aspects of colour are not set in stone but are supported by many studies.
At New Design Group, we take all aspects of design – colour, space and negative area, texture, eye path, and more – into consideration in order to bring as much excitement and motivational meaning to your branding as possible.