A logo is a visual representation of the company’s brand identity. A well-designed logo should communicate the company’s persona, be unique, recognizable, appropriate and eye catching.
The design should work well in color, as well as black-and-white and look great on promotional products such as pens and golf balls as well as on a double-decker bus or billboard. Does this describe your logo?
If the answer is no, you might consider undergoing a logo re-design.
Having a versatile brandmark (seal) for your brand is critical to making sure your brand translates across multiple mediums
Logotypes are a great chance to pull your brands tone of voice in to portray either how you envision your brand communicating
A effective tagline outlines your unique position in the market as well as is great for communication your brands tone of voice as well
A logo is a brain tattoo that a business puts on the mind of their customers. Think about NIKE: what comes first to your mind? A Swoosh?
The human brain recognizes and acknowledges the shapes first, then it associates the shapes with colors and following that comes the decoding of the actual word into the meaning.
Before you start investing in marketing materials such as websites, brochures and print, determine if your logo communicates the proper message to your customers. Using an improper brand mark in marketing campaigns can undermine the results and lead to financial loss.