A logo is a visual representation of the company’s brand identity. A well-designed logo should communicate the company’s persona, be unique, recognizable, appropriate and eye catching.
The design should work well in color, as well as black-and-white and look great on promotional products such as pens and golf balls as well as on a double-decker bus or billboard. Does this describe your logo?
If the answer is no, you might consider undergoing a logo re-design.
Having a versatile brandmark (seal) for your brand is critical to making sure your brand translates across multiple mediums
Logotypes are a great chance to pull your brands tone of voice in to portray either how you envision your brand communicating
A effective tagline outlines your unique position in the market as well as is great for communication your brands tone of voice as well
Logos are brain tattoos that businesses imprint on the minds of their customers. When you think about NIKE, what do you see in your mind’s eye first?
The human brain recognizes and acknowledges shapes first. Then it associates shapes with colours. Following that it decodes the actual word into its meaning.
Before you invest in marketing materials such as websites, brochures, and videos, determine whether your logo clearly communicates your desired message to your customers. Using improperly designed brand marks in marketing campaigns can undermine results and lead to ROI disappointment.
Check out some of our recent branding projects with our clients