Web Design For Telecom Expense Management: First Impressions Count

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Telecom Expense Management companies, as with many other consultancy services, know they have to make a great first impression on potential clients.  With regard to their website design, the homepage is critical:  visitors will spend just a few seconds browsing the page before deciding if the company can meet their needs or not.

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But professional website development companies are ready and armed to deal with the fickle nature of website visitors.  They know how to create a homepage for Telecom Expense Management companies that is well designed, fully branded and immaculately implemented.  The final page will:

  • Make an impact
  • Highlight the unique selling points (USPs) of the company
  • Get the client to take action

If you need a homepage for a Telecom Expense Management company, or indeed any other service provider, here’s a great example of how to get it right.

A.  Punchy Header to Grab Attention

Company logo in the left hand corner, tagline to the right: this is a popular approach in website design because quite simply, it looks good.  And here it works particularly well because:

  • The logo is professionally designed and the company name is unmissable
  • The tagline is guaranteed to grab anyone’s attention:  “If we don’t save you money, you don’t pay.”  This can’t fail but to get the reader interested.

B.  Short Video to Explain Services

In less than 15 seconds, the services provided by this Telecom Expense Management company are clear to all.  The video sends out the promise that this company can save its clients money.  And shrewdly, it runs only once so isn’t irritatingly repetitive.

C. Sharp USPs to Sell Services

This company has defined 5 good reasons why a client should work with them.  But instead of hiding them within a paragraph or two of text, they are listed clearly below a large, eye-catching title.  This is an excellent strategy because:

  • The designer has created a bold area on the homepage that simply cannot be overlooked
  • Short messages are easy to understand and remember
  • Even skim readers will take time out to read short messages

D. Don’t Take Our Word for It

Most new customers like to know of other clients that have used a company and been satisfied.  And the bigger the client, the more persuaded the new customer will be to sign on the dotted line.  This website capitalizes on this quirk of human nature wonderfully – the logos of other clients are shown moving across the homepage, impressing the potential new customer with their number and associated company names.

E.  Call to Action

By now, most potential customers will have already judged this company – many of them favourably – because:

  • they know they don’t have to pay if savings aren’t made
  • they know why this company is so darned good
  • they understand what this company can do for them
  • they are comforted by knowing the names of other clients

Many potential customers will want to learn more.  So the website has been designed to make it as simple as possible – the telephone number they should call is shown in big, bold font.

This Telecom Expense Management website homepage is obviously professionally designed:  the choice of conservative blue is reassuring for a company dealing in money matters, and the logo is plain to see.  But it’s true value lies in the fact that it makes an exceptional first impression on the website visitor:  one where the visitor has all the information they need to decide if they want to call the company – without having to even leave the homepage.

Truly  intelligent homepage design at its very best.