Work / Case studies 15 cases · Toronto · since 2002

Work that worked. Our product is results.

Branding, web design, packaging and marketing work for companies in Toronto and across Canada. Each case: the task, what we did and, where we have it, the result with its period. No number without a source and a year.

Berg Chilling Systems, berg-group.com home page designed and built by New Design Group

01 / Manufacturing · Toronto

Sales tripled

2017 to 2023 · Berg management, as told to NDG

Berg Chilling Systems · Industrial process cooling

Brand audit, Logo update, Tagline and brand voice, Corporate materials, Corporate and product websites.

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ABC Funds, five fund identities under the master brand, designed by New Design Group

02 / Financial services

12 years a client

2013 to 2024

ABC Funds

Website redesign, French website, Brand identity, Fund sub-brands, KYC forms, Support 2016 to 2024.

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03 / Financial services

Every quarter since 2022

September 2022 to today

Aviso Wealth

Quarterly fact sheets, English and French, Compliance-ready production, Animated and filmed video, Production partner since 2022.

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No Name scoopable cat litter, front of the pack, designed by New Design Group for VersaPet

04 / Food & Retail

10 product lines

2015 to 2019

No Name cat litter for Loblaws

Packaging design, Private label, Bilingual artwork, Print-ready files, Ten product lines, 2015 to 2019.

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rabba.com home page, the Rabba Fine Foods website built and maintained by New Design Group

05 / Food & Retail

Every month since 2022

November 2022 to today

Rabba Fine Foods

Website, Social media, In-store print, Street teams, Monthly retainer since 2022.

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Caldwell Investment Management website after the redesign by New Design Group

06 / Financial services

Website redesign for Caldwell Investment Management, Toronto

Caldwell Investment Management

Website redesign, Fund pages and documents, Search marketing since 2020, Client since 2014.

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GreenEco logo over an aerial view of forest and water

07 / Bioplastics

Brand identity for GreenEco, a bioplastics distributor

GreenEco

Brand identity, Tagline, vision and mission, Brochure and website copy, Packaging label, Brand guidelines, Website and social media.

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Options Consulting Solutions website, We invest in your investment

08 / Recruitment

Corporate identity and accessible website for Options Consulting Solutions

Options Consulting Solutions

Corporate identity, Website redesign, Accessibility, AODA and WCAG.

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StaffWorks website home page by New Design Group

09 / Staffing and recruitment

WordPress website design and hosting for StaffWorks

StaffWorks

WordPress website, Redesign, Hosting.

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NECESO brand photography, a black and white cat

10 / Food & Retail

Brand and packaging design for NECESO cat litter

NECESO

Name, logo, tagline, Brand communication guide, Brand voice copywriting, Packaging design, Website design.

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Fru-V smoothie kit packaging designed by New Design Group, two flavours, bilingual labels

11 / Food & Retail

Branding and packaging design for Fru-V Smoothies, Toronto

Fru-V Smoothies

Verbal branding and writing, Brand identity, Packaging, Marketing materials, Website.

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Hop! Skip! Jump! logo, three jumping kids, by New Design Group

12 / Children's entertainment

Branding and website for Hop! Skip! Jump!, a children's playground

Hop! Skip! Jump!

Brand identity, Character design, Promotional materials, Signage, Website, Social media setup.

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Napier Outdoors, the new logo and the steps from the old one

13 / Outdoor products

Logo redesign for Napier Outdoors

Napier Outdoors

Logo redesign, Typography, Colour palette.

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Redpoint Ventures logo by New Design Group

14 / Startups

Logo design for Redpoint Ventures, a Toronto startup

Redpoint Ventures

Logo design, Brand identity.

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Munchkin LATCH bottle advert by New Design Group

15 / Consumer products

Advertising design for Munchkin and Babies "R" Us

Munchkin LATCH advert for Babies "R" Us

Advertising design, Retail promotion.

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