Work / Bioplastics Project 2022 · Published August 2022

Brand identity for GreenEco, a bioplastics distributor

GreenEco

Importer and distributor of bioresins for compostable products

What we did

Brand identity
Tagline, vision and mission
Brochure and website copy
Packaging label
Brand guidelines
Website and social media

Branding services →

(01) The task

The task

GreenEco imports and distributes bioresin blends used to make certified compostable single-use consumer items.

Through a joint venture with Jiangsu Orange Biodegradable Co. Ltd., it holds exclusive North American distribution rights to OrangeBio bioresins. The name was established; the branding and the market messaging were not.

It speaks to two audiences: manufacturers who already buy other materials, and a public whose demand for planet-friendly products feeds back to those manufacturers.

GreenEco’s founders want “disposable” to stop meaning “thrown away” and start meaning compostable and pollution-free. Their bioresins go into bags, containers and straws that break down instead of piling up.

They had a name and a clear view of why their products matter. They asked us for everything else: the brand, the words and the materials to carry it to manufacturers and to the public.

(02) The work

What we did

01

Research first

Our briefing questionnaire, then GreenEco's stakeholders, the plastics industry and its trends, the competition, the products' benefits, the company's targets and the marketing problems it had met.
02

One emotional core

Genuine care for the planet, shared by the company and its audiences. Every creative decision went through that filter.
03

Logo, tagline, vision, mission

A logo and packaging designed to carry the brand from the loading dock, the tagline The makings of a healthier planet, a vision and a mission statement.
04

Concepts, then prototypes

A draft concept presentation the client approved in principle and changed in places. Then print, digital, packaging, texts and signage prototyped in detail before final approval.
05

Delivered print- and web-ready

Business card, stationery, envelope label, presentation folder and inserts, a bi-fold brochure with its copy, a packaging label, a brand guidelines book, website copy and a Zoom background.
06

Website and social media

The website, and social media accounts created and managed to build public awareness of the products.