Corporate identity and accessible website for Options Consulting Solutions
Options Consulting Solutions
Recruitment firm, equal opportunity recruitment since 1991
(01) The task
The task
OCS is a boutique full-service recruitment firm, working in equal opportunity recruitment since 1991.
It wanted a corporate identity that shows its values: dignity, mutual respect and a personal approach to recruitment, without losing the reputation it had built.
And a website everyone can use, people with disabilities included, without giving up function or design.
OCS has placed people since 1991 with one idea at the centre: recruitment should treat everyone with dignity.
We redrew the identity around the firm’s role between clients and candidates, and rebuilt the website so that anyone can use it, including people with disabilities.
(02) The work
What we did
-
01
Workshops with the firm
The identity was worked out in workshops with OCS's stakeholders, so it would match the firm's values and its history.
-
02
A logo about the connection
Overlapping circles and a clean, modern typeface: clients and candidates connected, with OCS as the bridge between them.
-
03
A website to AODA and WCAG
The site was restructured to meet the AODA and WCAG accessibility standards, with clear type and simple navigation.
-
04
Clean layouts, few words
Bright, clean layouts, big bold type and minimal content.
-
05
Checked with users
Accessibility audits and user feedback, used to keep improving the site.
(03) The result
The result
- On the case pages we published at the time: clients, candidates and stakeholders gave positive feedback on the new logo and website.
Contact
If this sounds like your company, bring it to the call.
Or send a note.