NDG is your one-stop branding shop

Successful branding is the result of our experience,
creativity, and commitment to action.

Your brand identity communicates your vision, mission, and culture.

It motivates your company and presents your products to the world.

It engages all senses. It is seen, touched, heard, savoured, and felt.

Your brand identity project draws in all elements of your company and

brings them together into a cohesive, unique, and recognizable expression

of your enterprise.

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There are many reasons for a company to embark on a branding or rebranding project. Here are a few:

You are starting a new business or launching a new product.
You are launching transformative changes to your organization.
The brand identity of your competitor is more well-known than yours.
Your packaging is underperforming on the shelf.
Your sales force is embarrassed to present dated sales kits to new customers.
You have several products and services but the identities need to be unified in a way that supports the desired image of your company

Brand Design Process

We expect tangible business results to come from providing you with powerful
brand design and clear communication.

Understand > Synthesize > Create > Finalize > Deliver

Our Services

Website Design
Website Design

1. Understand

Once you accept our proposal, we begin our effort to fully understand all aspects of your company, its operations, strengths, and challenges. Our aim is to build a knowledge base that allows us to produce a brand that accurately reflects your company. We want your brand to speak to its world in positive, meaningful ways. A strong brand is one that continues to support and maintain your company’s presence in the marketplace beyond its launch.

2. Synthesize

Using what we learn in the Understand phase, we populate the categories of our brand key. The brand key is designed to Synthesize our learnings in a way that leads us to the essence – the heart — of your brand.

– It presents the interrelationships of various company, situational, and audience aspects.

– It focuses our knowledge on the qualities and expectations of the new brand.

– From this synthesis of information, the brand key yields a statement about the essence – the heart — of your brand.

3. Create

We’ve done our homework and we now know what we want to know about your company. At this stage we produce and present draft ideas and concepts. These materials are created and developed from our Understand and Synthesize stages. You see the first results of our efforts in storyboard fashion so you can judge

how well the new identity design plays on a full line of collaterals, brochure samples, signage and promo products.

4. Finalize

All agreed upon materials and activities move into final form. Artwork, textual items, and digital resources are now on the final path to production. Every item receives detail additions and alterations as agreed on in the concept approvals discussion.

5. Deliver

You see the results of our Finalize stage in a final storyboard presentation. Your approvals allow us to move your brand toward its Launch phase. Production begins and planned activities commence.

– Your organization may want to handle final production of materials, or NDG can take care of final production, engaging our many top-quality suppliers.

– New Design Group prepares print materials such as business stationary for reproduction and distribution within your company.

– NDG readies your website and takes it online.

– Planned marketing and awareness activities begin.

– NDG can supervise any part or all of the launch activities