01 / Food & Retail
Every month since 2022
November 2022 to today · NDG client records
Rabba Fine Foods
Website, Social media, In-store print, Street teams, Monthly retainer since 2022.
Read the case →Posts, flyer, screens, website, Uber Eats, DoorDash. Nobody ties them together.
Content gets shot and posted, the flyer goes to print, the screens in the store play something else, and the website shows last month's products.
For any of it to move sales, one calendar has to run all of it: the same offer on the shelf, on the screen, in the post and on the site the same week, and a pack that says what it is from across the aisle.
Our record
That is how we have run a Toronto grocery chain's marketing every month since 2022, and how we designed ten packaging lines for the same manufacturer between 2015 and 2019, the No Name cat litter for Loblaws among them. We count store visits, orders and calls, not likes.
Awards
Toronto
24 years
Independent since 2002
Industries
Financial servicesManufacturingFood & retailNon-profit
Clients
- Fru-V
(01) Services
What we do
for food & retail
The same services, with the industry's rules already known, so the first month is not spent explaining them.
- Packaging designConcepts on the real dieline, every size in the line, bilingual and compliant, inside the retailer’s rules for private label.
- Social media that fills the storeContent planned a month ahead, posted and answered daily, with campaigns around the season and the flyer.
- Websites and product dataStore locators, product tables updated weekly, online ordering through Shopify or WooCommerce, fast on a phone in the aisle.
- E-commerceWhen the product sells online too: catalogue, payments, shipping, the product data AI shopping answers read.
- The whole marketing departmentOne team for strategy, content, website, social, screens and events, one fee a month. This is how we work with the grocery chain.
(02) Work
Work that
worked
Each case: the task, what we did and, where we have it, the result with its period.
02 / Food & Retail
10 product lines
2015 to 2019 · NDG invoice records, VersaPet
No Name cat litter for Loblaws
Packaging design, Private label, Bilingual artwork, Print-ready files, Ten product lines, 2015 to 2019.
Read the case →All workMore case studies, by industry and by service.
See all case studies →(03) Clients
Who we have
worked with
Names and years from our own invoice records, not a logo wall we cannot stand behind.
- Rabba Fine FoodsGrocery chain. Marketing department: social media, website and product data, in-store screens, street teams. Since 2022.
- VersaPet (No Name for Loblaws)Pet products manufacturer. Ten packaging lines, including No Name cat litter. 2015 to 2019.
- Kin-LaiFood manufacturer. Catalogues, product photography, advertising, brochure and logo; website hosting and maintenance. Since 2013.
- Fru-VSmoothie brand. Brand identity, website and packaging. 2016 to 2020.
- Enviro Mushroom FarmLogo, recipe cards with a photo shoot, product labels. 2019 to 2020.
- MunchkinBaby products. Ads, coupons and digital assets for Babies R Us, English and French. 2014 to 2015.
- Wyo-Ben Pet CanadaPackaging design, 2025.
“They always strive to give us topnotch service and are available when we need them to be.”
(04) Questions
Food and retail
questions we get
What does a food and retail marketing agency do that in-house staff cannot?
Run the whole chain from one calendar: the pack on the shelf, the flyer, the posts, the website that shows what is in stock, the screens in the store and the street team at the door. In-house, those usually belong to four people with other jobs. We have done all of it for one grocery chain every month since 2022, packaging since 2015 and food manufacturers since 2013, so the pieces land the same week and the report counts visits and orders.
How much does packaging design cost for a food product?
According to DesignRush (2026), a basic packaging design project runs CAD $7,000 to $28,000 and agencies charge CAD $140 to $280 an hour; Clutch (2026) puts packaging agencies at CAD $140 to $210 an hour, with most projects under CAD $14,000. A single contest-style pack on 99designs costs CAD $490 to $2,000 (2026). The spread comes from SKU count, structural versus label-only work, and bilingual compliance, which adds a round of layout and review in Canada. Send the dieline and the product list and we quote the line, not one pack.
Do you design private-label packaging?
Yes. The No Name cat litter packs we designed for VersaPet had to stay inside Loblaw's yellow-and-black rules and still show the product's benefits, and pass the retailer's review the first time. Private label is the usual brief for us, not the exception: the retailer owns the look, the manufacturer owns the claims, and the design serves both. See the case.
How much does social media management cost for a store or restaurant?
Most social media engagements for a store, a restaurant or a small chain run under CAD $10,000 a month. Clutch (2026) puts US and Canadian agencies at CAD $140 to $210 an hour; DesignRush (2026) puts a boutique agency at CAD $7,000 to $14,000 a month and freelancers at CAD $20 to $50 an hour. The number of platforms, posts per week, and who shoots the content set the fee. For a grocery client we run Instagram and Facebook with the flyer and the in-store screens from one calendar; your fee is quoted for your platforms and volume in writing.
Can you run our social media and the in-store screens together?
Yes, and they should run together: the same offer on the screen, in the post and in the flyer, the same week. We produce the screen videos and the posts from one calendar and one set of product photos, so a promotion is built once and published everywhere. The weekly check is simple: does the customer see the same offer at the door, on the phone and at the shelf.
Do you build online ordering?
Yes, on Shopify or WooCommerce, with product data kept in step with the store. For a grocery client we update the product tables on the website several times a week from the same spreadsheet the store uses. If you already sell through Uber Eats or DoorDash, the website order flow is built to match their menu so the two do not drift.
Do you do events and street teams?
Yes. For a grocery client we staff street-team activations around store openings and campaigns, with the printed materials and the social posts produced by the same team the same week. Tell us the opening date and the catchment area; the plan works backwards from the date, including print lead times.
Contact
Tell us what is on the shelf and what is not selling.
Or send a note.