New Design Group, a Toronto agency since 2002, runs an AI Search Visibility audit: $3,500 before HST, fixed, 10 business days. It records what ChatGPT, Google AI Mode and AI Overviews, Perplexity and Claude answer to 40 to 60 of your buyers' questions, which companies they name instead of you and which pages they cite, and ends with a scorecard, a fix map and a 90-day plan.
For a growing number of buyers the search starts in ChatGPT or Google AI Mode, and the answer is a short list with a handful of names. If yours is not on it, there is no page two. Before you spend a month on it, find out whether you are named, who is named instead, and why. That is the audit: four engines, 40 to 60 of your buyers' questions, recorded with the date, a fix map and a 90-day plan in 10 business days. Dmitri runs it; you get the readout in plain language.
Awards
Toronto
24 years
Independent since 2002
Industries
Engines checked
(01) Fit
Some of the owners who ask us about AI search do not need it yet. We would rather say so on the call than sell an audit that will not change a number.
Not for
For
(02) Process
No discovery phase, no workshop. Day one starts with the questions your buyers ask, in their words.
01 / Days 1 to 2
We write 40 to 60 questions your buyers ask when they look for a company like yours, with the one person on your side who hears them most. We run them through four engines and record who is named, who is cited and whether you appear at all, with the date.
02 / Days 3 to 7
We take apart the pages the engines cite instead of yours: structure, direct answers, dates, authors, schema, mentions on third-party sites. We check your site the same way, page by page.
03 / Days 8 to 10
You get the scorecard, the fix map with every change ranked by effort and payoff, and a 90-day plan with owners. We walk you through it in a 60-minute call. About two hours of your team's time in total.
(03) Deliverables
Five things, all usable without us, all dated so the next measurement is a comparison and not a story.
01
Your share of answers across four engines, by question group, with the competitors who take your place. Dated.
02
The pages and sources the engines trust in your field, and which of them you can realistically get into.
03
Page-by-page changes: direct answers, structure, dates, schema, internal links. Ranked by effort and payoff.
04
What to publish, what to change, where to get mentioned, in which order, who does what.
05
With the owner, in plain language. You can run the plan yourself, with your agency, or with us.
(04) Price
Fixed for the audit, because the scope is fixed. The retainer is set for your plan on the call. CAD, before HST.
fixed · 10 business days
Included: 40 to 60 buyer questions, written with you; four AI engines checked, results recorded with the date; competitor and citation analysis; page-by-page fix map; 90-day plan with owners; 60-minute readout.
Start the retainer within 60 days and the audit is credited toward it in full.
Book a 20-minute call →02 / Retainer
3-month minimum · the number on the call
Monthly content and structural changes aimed at the questions where you are not named yet. A measurement across the four engines every month and a one-page report: what changed, why it matters, what we do next. Implementation on WordPress, Shopify, Astro or your developer's stack.
What happens after the audit →(05) Proof
The methods we recommend are the ones we use on our own agency every week. Three facts we can stand behind.
We don't publish a before/after hours figure. We haven't measured it properly yet. What we can show: our monthly invoices and the contractor reconciliation run on a schedule; site audits and redirect maps are built by scripts; first drafts of copy and reports start with AI tools. The new newdesigngroup.ca, 37 pages and a map of 575 old addresses, was built this way in October 2026. This site is the example.
“They've been on point with everything.”
Clients
(06) Questions
The New Design Group AI Search Visibility audit is CAD $3,500 before HST, fixed, delivered in 10 business days (2026). It runs 40 to 60 buyer questions through ChatGPT, Google AI Mode and AI Overviews, Perplexity and Claude, more than once, records which companies they name and which pages they cite, and ends with a fix map and a 90-day plan. For comparison, Toronto providers cited by ChatGPT in November 2026 publish audits at CAD $499 to $1,500 that test 15 to 30 questions, and DesignRush (2026) puts ongoing answer engine optimization at CAD $1,400 to $5,000 a month for small businesses. Start the retainer within 60 days and the audit is credited.
Yes, and the numbers are recent. According to Gartner (2026), 45% of 646 surveyed B2B buyers used AI during a recent purchase and 67% prefer a rep-free experience. Forrester's 2025 Buyers' Journey Survey found 94% of business buyers use AI somewhere in the buying process. Adobe (2025) found 77% of Americans who use ChatGPT treat it as a search engine. The engines and their answers change monthly, which is why we record everything with a date instead of promising a position.
SEO gets you a blue link on Google. AI Search Visibility gets you named in the answer when someone asks ChatGPT, Google AI, Perplexity or Claude who to hire. The page structure overlaps, so good SEO helps; the measurement and the mentions do not overlap, so an SEO report will not tell you whether an assistant names you. You still need SEO; this sits on top of it and is measured separately.
Give the engines something to quote. In our November 2026 tests, the companies ChatGPT and Google AI Mode named had pages that state the client's industry and age, the scope, the price and the timeline in plain sentences, plus verified reviews on Clutch or Google. The mechanics: first-sentence answers on every page, FAQ blocks with facts and dates, Organization and FAQPage structured data, a robots.txt that admits OAI-SearchBot and PerplexityBot, and cases with figures. The audit tells you which of these you are missing and in what order to fix them.
ChatGPT, Google AI Mode and AI Overviews, Perplexity and Claude. Four engines, 40 to 60 questions written the way your customers ask them, each run more than once over the 10 business days, because answers change from day to day. Every answer is saved with its date, location setting, the companies named and the pages cited, so the next audit measures movement against the same questions.
One person who knows how customers ask for what you sell, for about two hours in the first two days: they check our question list and add the ones we missed. Then the owner or marketing lead for the 60-minute readout at the end of the 10 business days. Nobody has to learn a tool or give us system access.
Three options. You run the 90-day plan yourself. Your current agency runs it with our fix map. Or we run it on a monthly retainer, 3-month minimum, with a measurement against the same 40 to 60 questions and a one-page report every month. Start within 60 days and the CAD $3,500 audit is credited toward the retainer. If the audit shows you are already visible, the plan is about keeping it, and it is short.
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