Branding and website for Hop! Skip! Jump!, a children's playground
Hop! Skip! Jump!
Children's indoor playground, Halifax, Nova Scotia
What we did
- Brand identity
- Character design
- Promotional materials
- Signage
- Website
- Social media setup
(01) The task
The task
Hop! Skip! Jump! is a children's indoor playground in Halifax, Nova Scotia. Its owners were opening it and needed the whole brand.
As parents, they wanted to dedicate the venue to their own children and to put them in the logo.
They needed every piece of marketing material, from business cards to birthday party invitations, plus a website and social media pages.
The owners of Hop! Skip! Jump! came to us with clear ideas. We had designed children’s brands before: Koala Kidz in Vaughan, Just Ducky Yonge Kids and Yes I Can Nursery School in Toronto.
A children’s brand has two audiences, the kids who want to go and the parents who decide. The identity had to charm both, so it is built on bright colours and characters that appear on the sign, the invitations and the website.
(02) The work
What we did
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01
Three concepts on a storyboard
A questionnaire first, as the base of the creative brief. Then three concept sets, each with its own logo, business card, letterhead, flyer, card and sign, presented on a storyboard.
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02
A logo of the owners' children
Three colourfully dressed kids jumping, modelled on the faces and personalities of the owners' children. Drawn to scale from an outdoor sign down to a birthday invitation.
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03
Stationery and promotional cards
An electronic letterhead, business card, fax cover sheet and email signature. Postcards for occasions such as the grand opening, with the characters doing different activities.
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04
Invitations, discount cards, passes
Branded birthday party invitations carrying the social media addresses, a discount card, flyers and free admission passes.
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05
Signs outside and in
A large outdoor sign with the logo, and inside the venue a huge hanging banner with the characters, matched to the bright colour scheme.
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06
Website and social media
A WordPress website with the characters on the inside pages, information on parties, group events and programs, and an online party booking request saved to a database the owners can filter. Twitter and Facebook pages set up with the brand graphics.
(03) The result
The result
- On the case page we published at the time: the owners were delighted with the logo, the tone of voice and all the printed and online materials.
Contact
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