Advertising design for Munchkin and Babies "R" Us
Munchkin LATCH advert for Babies "R" Us
Baby products manufacturer
What we did
- Advertising design
- Retail promotion
(01) The task
The task
Munchkin makes baby products, from pacifiers and potties to cups and bottles, sold through stores such as Toys "R" Us and Babies "R" Us. In March 2014 it launched the LATCH feeding bottle, designed to mimic breastfeeding.
Munchkin has its own in-house design department. For a joint promotion with Babies "R" Us it needed an outside team to produce a branded advert in a very short time.
The job was to fit two brands and one product into a single piece without either brand looking borrowed.
(02) The work
What we did
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01
One advert, two brands
The advert for the Munchkin and Babies "R" Us promotion keeps both companies' brand identities intact.
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02
In line with the launch
Consistent with the other branded materials Munchkin was using to promote the LATCH bottle.
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03
The bottle's features up front
The LATCH bottle in the lead, with what makes it different: the anti-colic valve and the teat designed to mimic breastfeeding, for an easy switch between breast and bottle.
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04
On a tight deadline
Produced in the short time frame Munchkin needed.
(03) The result
The result
- On the case pages we published at the time: Munchkin was pleased with the result, the professionalism and the turnaround.
Contact
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