Logo design for Redpoint Ventures, a Toronto startup
Redpoint Ventures
Startup, Toronto
(01) The task
The task
Redpoint Ventures, a Toronto startup, wanted a logo that would carry its spirit of adventure and innovation and serve as the base of its brand identity.
The logo had to be recognizable at a glance, stand out among Toronto startups and work in every application.
A startup’s logo has to work before the company has a reputation to lean on. Redpoint Ventures wanted one that would say who they are on its own, on a business card and on a screen.
The name gave us the idea: a red point is where you are going. The R and the P became a compass pointing at it.
(02) The work
What we did
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01
Sketches by hand first
The process began on paper, so ideas could flow before any direction was chosen.
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02
R and P in one symbol
A symbol combining the letters R and P, drawn to suggest movement and precision.
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03
A compass to the red point
The final mark reads as an abstract compass pointing to the red point: the company's name as a sign of direction.
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04
Bold colour, clean lines
A bold colour scheme and clean lines that hold up in print and on screen, at any size.
(03) The result
The result
- On the case page we published at the time: the startup received positive feedback on the logo.
Contact
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