Alu-Gutter. Construction Company Logo Design. Stationery and Website Design.

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Build Line Inc.




Construction services


Verbal branding
Logo design
Website Design
Promo Materials

The Background


When Alu-Gutter, supplier of  aluminium and copper eavestroughs, required a construction company brand design they hired New Design Group to create a new logo design, company stationery and website.


The Challenge


The construction company brand design needed to depict the fact that the company offered practical solutions to people requiring aluminium and copper eavestroughs and provided professional services.


The Solution


New Design Group based the brand design on a simple clean cut emblem logo featuring the company name Alu-Gutter in a centralised position – enclosed within a wavy line symbolising a roof.  This design was in no-nonsense black and white indicating that this construction company would get straight down to work to complete the job on time.


A simple business card design was also prepared using a black background with the logo in white.  The website design maintained the simplistic look with a black logo, black navigation bar and a minimalistic image on the homepage.