Answers to the questions we get on the call.
12 articles kept from more than a decade of writing, the ones people still read: what a website or a logo costs, accessibility, the web design process, colour in advertising, branding for manufacturers and Canada's AI strategy. Everything else was retired.
(01) AI
AI
- How to check in 15 minutes whether ChatGPT recommends your business A 15-minute test any owner can run to see whether ChatGPT recommends their business, what the score means, and where the fix starts.
- Canada’s New AI Strategy: What “AI for All” Means for Your Small Business, and What Funding You Can Get BDC LIFT, the Regional AI Initiative, IRAP: what an Ontario small business can get and how to start.
(03) Web design
Web design
- Design what works, not what you like A redesign briefed on taste gets new colours and the same quiet phone. The brief that works starts with the buyer, protects the pages that rank, and says when a redesign is the wrong purchase.
- WCAG and AODA: What an Ontario Website Must Meet, and How to Check What WCAG is, which Ontario organizations must meet it under the AODA and since when, what Level A, AA and AAA mean, guideline by guideline, and how to audit a site.
- Home Page Sliders: Get off the Carousel Why a static hero beats a slider: one message, better click-through.
- Web Design Process: Behind the Scenes [Infographic] The periodic table of the web design process, step by step, with the PDF.
- Web Design Cost in Toronto in 2026: Ranges by Type of Site What a website costs in Toronto in 2026: brochure sites, small business sites, e-commerce, in CAD with sources, what moves the price, and how to compare three quotes.
(04) Branding
Branding
- The Psychology of Colour in Advertising Why colour decides whether an advert or a logo is remembered: what each colour signals, how to use red in advertising, and a short history of psychology in advertising.
- How Much Does Logo Design Cost in Toronto? From a wordmark to an emblem: what logo design costs and why. Merges two older posts.
(05) Manufacturing
Manufacturing
NoteIndustry news is no longer published here; it lives on LinkedIn. New articles answer one question each, with a date and an author.
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