New Design Group designs and builds websites in Toronto, since 2002: Astro, WordPress or Shopify, WCAG 2.1 AA (what AODA asks of Ontario organizations), Lighthouse 95+ on mobile, and a redirect map so the redesign keeps every address that still ranks. A price range on a 20-minute call; the number in writing after it.
The last redesign was done for the company you were then. Since then the products, the team and the customers changed; the site did not, and a buyer who researches you before the call meets the old version.
Website design in Toronto, for us, starts from what the site has to do. For the site to bring the call instead of costing it, three things have to change: it has to show the company as it is now, keep every address that already brings traffic, and be readable by the people and the AI assistants that now do the first search.
Where we differ
That is what we build, on Astro, WordPress or Shopify depending on the job, in Toronto since 2002. You leave the 20-minute call with a range; the number comes in writing.
Awards
Toronto
24 years
Independent since 2002
Industries
Clients
(01) What you get
What changes for you. Files you own, decisions explained, nothing you cannot use without us.
01
The home page first, in code, on a preview link you open on your phone, so the first thing you judge is the real thing and not a mock-up. Two rounds of changes, then the rest of the pages follow the approved direction.
02
The fear is justified: a redesign done without a redirect map loses the Google traffic the old site had. Every old address with traffic or a link is mapped to its new home before launch, and the index is checked after. For our own move we mapped 575 old addresses first; we do the same for yours.
03
Lighthouse 95 or above on mobile and WCAG 2.1 AA (what AODA asks of Ontario organizations) checked before we call it done. Measured, not promised.
04
Direct answers at the top of each page, FAQ blocks, structured data, dates and authors. The things ChatGPT, Google AI and Perplexity look for when they decide whom to quote, and the same things that help a person skim.
05
The form goes straight into HubSpot or your CRM, with a spam check and the source of every lead recorded. GA4 counts calls, bookings and form sends, not page views.
06
Code, content, accounts, domain, analytics, all in your name. If we part ways, you keep the site and the logins. We have hosted and maintained client sites for ten years and more because they chose to stay, not because they could not leave.
(02) E-commerce
The product sells in stores. The website cannot take the order.
Retailers carry the product, people search for it online, and the site sends them to a contact form or to a competitor. For the store to sell, the catalogue has to be imported from your sheet rather than retyped, payments, shipping and GST/HST/PST have to be set for Canada and tested with real orders, and the product pages have to carry the structured data Google Shopping and AI shopping answers read. We build that on Shopify or WooCommerce and say which and why in writing. We are a Shopify Partner.
01
Shopify when you want the simplest operation and apps for everything. WooCommerce when the store has to live inside a WordPress site you already run. We say which and why.
02
Collections, filters, variants, a search that finds "blue 3.5 kg" when someone types it. Product data imported from your sheet, not retyped.
03
Shopify Payments or Stripe, shipping rules by province and weight, GST/HST and PST configured for Canada. Tested with real orders before launch.
04
Product structured data, direct answers on the page, reviews schema, so the store shows up in Google Shopping and in AI shopping answers.
05
Newsletter sign-up, abandoned-cart and post-purchase emails connected on day one.
06
Amazon, Etsy and Google Merchant Center on-boarding, with the same product data feeding all of them.
According to GoDaddy Canada (2026), a small to medium e-commerce store costs CAD $5,000 to $10,000 and a large one CAD $10,000 to $50,000 or more, plus about CAD $1,000 a year to run; DesignRush (2026) puts a starter store at CAD $7,000 to $35,000 and a small business store at CAD $14,000 to $70,000. The catalogue and the integrations move the number more than the design: a few dozen products with Shopify Payments is one job, thousands of products with an ERP link is another. You leave the call with a range for yours.
Shopify if you want hosting, payments and updates handled for you and you accept its monthly plan: Basic is CAD $49 a month, or $37 billed yearly, with 2.8% plus 30 cents per online card payment (Shopify Canada pricing, November 2026). WooCommerce if the store must sit inside a WordPress site you already have and your team manages the server and the plugins. We work on both and we are a Shopify Partner. For most stores under a few hundred products we recommend Shopify.
Yes. Products, customers and order history move over; old product addresses are redirected so your Google rankings follow the store. The migration is tested on a staging store first and switched over outside your busiest hours, and the old store stays live until the new one has taken real orders. Send us the platform name and the product count and we tell you what the move involves.
Yes, as part of the build, with structure, product data and speed, and as a monthly service after launch. Product and category pages carry the structured data that Google and the AI engines read. See SEO and AI search visibility.
Only if the product data is readable: product structured data, direct answers on the product pages, and review markup are what the engines quote. According to Adobe (2025), 36% of Americans who use ChatGPT found a new product or brand through it. No one can promise a placement, in Google or in ChatGPT. We build what those systems read and we measure where you appear, with dates.
If you want us to. Care plans cover updates, small changes and a monthly report; marketing retainers cover email, ads and social media. GoDaddy (2026) puts e-commerce maintenance at CAD $420 to $1,400 a month, and DesignRush (2026) budgets security and maintenance at 5 to 15% of the build cost per year. Ours is quoted in writing with the build, so the running cost is known before you commit to the store.
Our most recent store build went live in 2021; the product pages and the data work since then have been inside websites and marketing retainers. There is no e-commerce case study on this site yet, so we will not pretend there is. Ask on the call and we will show you the store and what we would do differently today.
(03) WordPress
Someone built the WordPress site years ago. Nobody owns it now.
The developer moved on, the plugins have not been updated since, and the one person who knows the password is afraid to press anything. For the site to stop being a risk, someone has to look under the hood, fix the dangerous things first, and then keep it updated every month with a person on the other end of the email. We do that for sites we did not build, and we build new WordPress sites to WCAG 2.1 AA with the structure Google and AI assistants read. Caldwell, ABC Funds, Spacefile, Kin-Lai and StaffWorks have had their WordPress sites maintained by us for years, some for more than ten.
01
Custom theme, no page-builder bloat, an editor your staff learns in an hour. Blocks for the things you publish often.
02
WCAG 2.1 AA, which is what AODA asks of Ontario organizations: contrast, keyboard navigation, labels, alt text, checked before launch.
03
Lighthouse 95+ on mobile. Images sized, scripts kept to the ones that earn their place, caching set up.
04
Direct answers at the top of pages, FAQ blocks, schema, dates. The same checklist as our AI-ready websites.
05
Before anything is updated we take a full backup and a copy to test on, then fix in order of risk: security, then speed, then what is broken. Most of our support clients came to us with a site someone else built. A real estate management firm's site was moved onto WordPress this way in 2025.
06
Plugin and core updates, backups, security monitoring, hosting, and small changes done the same week. You write to the developer who knows your site, not to a ticket queue. Once you're a client, when something breaks the answer comes within the hour on business days and the same day on weekends.
According to GoDaddy Canada (2026), a brochure website built by a designer costs up to CAD $5,000 and a large custom site CAD $10,000 to $100,000; Clutch (2026) reports most agency web design projects under CAD $14,000, and DesignRush (2026) puts a 5 to 15 page site with a content management system at CAD $14,000 to $21,000. A new site depends on the number of templates and what it connects to; a takeover starts with a look under the hood and a short list of what to fix first, each with a price.
According to GoDaddy (2026), small-business website maintenance runs CAD $70 to $700 a month, and Elementor (2025) gives CAD $50 to $700 for a small business with agency plans at CAD $70 to $210 for basic care and CAD $210 to $700 for comprehensive. Our plan includes core, theme and plugin updates, security monitoring, backups, hosting if you want it with us, small content changes, and a monthly note. Bigger changes are quoted separately so the monthly fee stays the monthly fee.
Yes: content, images and the addresses that rank, with redirects so nothing is lost. We did it for a real estate management firm in 2025. The old site stays live until the new one is checked, and we watch the search index for two weeks after the switch.
Yes, when your team edits content every week and needs a familiar editor; it still runs more than 40% of all websites (W3Techs, 2026). It is the wrong choice when the site changes a few times a year and speed matters most, where Astro wins, or when you sell products, where Shopify wins. We say which on the first call and put the reason in writing.
(04) Process
You approve each step before the next starts, and you know how many hours of your own time each one takes. A standard site takes 4 to 8 weeks when your content is ready, and about 5 to 7 hours of your time across the project: a 1-hour brief, a 1-hour concept review, 2–3 hours on content and approvals, 1–2 hours of pre-launch checks.
01 / Step 1
What the site must do, who it is for, which pages earn their place and which old addresses must survive. You get the sitemap, the page outline, the redirect list and the written number.
02 / Step 2
Home page first, in code, on a preview link. Two rounds of changes. Then the rest of the pages follow the approved direction.
03 / Step 3
Pages, forms, analytics, structured data, the redirects. We write or edit the copy with you, in your voice; you approve page by page.
04 / Step 4
Accessibility and speed checks, launch, the index checked the week after. Then the care plan: updates, backups, small changes, and a short monthly note on what the numbers did.
(05) Price
Two companies asking for the same thing rarely need the same work, so the number is set for yours. You leave the 20-minute call with a range; the written number follows, usually within the week.
Written number after it
What the quote covers:
02 / What moves the price
Three things decide the number
The number is confirmed in writing before work starts and does not move unless the scope does. CAD, before HST.
All services →(06) Work
Each case: the task, what we did and, where we have it, the result with its period.
01 / Manufacturing
Sales tripled
2017 to 2023 · Berg management, as told to NDG
Berg Chilling Systems
Brand audit, Logo update, Tagline and brand voice, Corporate materials, Corporate and product websites.
Read the case →
02 / Financial services
12 years a client
2013 to 2024 · NDG invoice records
ABC Funds
Website redesign, French website, Brand identity, Fund sub-brands, KYC forms, Support 2016 to 2024.
Read the case →All workMore case studies, by industry and by service.
See all case studies →(07) Questions
According to GoDaddy Canada (2026), a brochure website built by a designer costs up to CAD $5,000 and a large custom site CAD $10,000 to $100,000. DesignRush (2026) puts a 5 to 15 page site with a content management system at CAD $14,000 to $21,000 and a 15 to 40 page site at CAD $21,000 to $42,000, with each extra custom page adding about CAD $3,500; Clutch (2026) reports most agency web projects under CAD $14,000. Two companies asking for "a ten-page site" rarely need the same work, so you get a range on the call and the number in writing after it. What moves the price of website design in Toronto, line by line, is in our web design cost guide.
According to Forbes Advisor (2024), a professionally built website takes 10 to 14 weeks from planning to launch; DesignRush (2026) gives 2 to 3 weeks for a CAD $7,000 site and 10 to 14 weeks for a CAD $35,000 one, and Wix (2026) says a site built with a professional takes two to five months. Content is the usual delay: a site whose text is ready at the brief launches weeks earlier. The plan with dates comes with the written price.
A site AI engines can read, trust and quote: direct answers in the first sentences of each page, FAQ blocks with facts, structured data, visible dates, an author, fast pages, and a robots.txt that admits the AI crawlers. The same things help a person read it. The checklist is the "What you get" block above, and we apply it to every site we build, including this one.
Not if the move is mapped. Every old address with traffic or a link gets a redirect to its new home before launch, the addresses that rank keep their content, and we check the index the week after. Sites lose rankings when nobody does this; it is the first thing we ask about an existing site, and the redirect map is a deliverable you can see before launch.
Astro when the site changes a few times a year and speed matters most. WordPress when your team edits content every week and needs a familiar editor. Shopify when you sell products. We pick with you on the first call and say why in writing; this site runs on Astro for the speed, and our clients' sites run on all three.
Yes. We build to WCAG 2.1 AA and check it before launch with automated and manual tests. Ontario's AODA requires public websites to meet WCAG 2.0 Level AA for designated public-sector organizations and for businesses and non-profits with 50 or more employees, in force since 1 January 2021 (ontario.ca, 2026). Smaller companies are not required to comply, but a site built to the standard is easier to read on a phone and ranks no worse. For an existing site we give you the list of failures with a fix for each.
A monthly care plan: software updates, backups, security, small content changes, and a short note on traffic and leads. GoDaddy (2026) puts small-business website maintenance at CAD $70 to $700 a month; ours is named in writing with the build. You write to the people who built the site, not to a ticket queue; once you are a client, when something breaks the answer comes within the hour on business days. Some client sites have been on our care plans for ten years and more.
Contact
Or send a note.