New Design Group designs and builds e-commerce websites in Toronto since 2002: Shopify or WooCommerce, catalogue and search set up from your product sheet, payments and GST/HST/PST for Canada, product structured data for Google Shopping and AI shopping answers. A price range on a 20-minute call; the number in writing after it.
Retailers carry the product, people search for it online, and the site sends them to a contact form or to a competitor.
For the store to sell, the catalogue has to be imported from your sheet rather than retyped, payments, shipping and GST/HST/PST have to be set for Canada and tested with real orders, and the product pages have to carry the structured data Google Shopping and AI shopping answers read.
Where we differ
We build that on Shopify or WooCommerce and say which and why in writing. We are a Shopify Partner. You leave the 20-minute call with a range; the number comes in writing.
Awards
Toronto
24 years
Independent since 2002
Industries
Clients
Fit
We would rather say no on the first call than build a store that will not sell.
For
Not for
(01) What you get
What changes for you. Files you own, decisions explained, nothing you cannot use without us.
01
Shopify when you want the simplest operation and apps for everything. WooCommerce when the store has to live inside a WordPress site you already run. We say which and why.
02
Collections, filters, variants, a search that finds "blue 3.5 kg" when someone types it. Product data imported from your sheet, not retyped.
03
Shopify Payments or Stripe, shipping rules by province and weight, GST/HST and PST configured for Canada. Tested with real orders before launch.
04
Product structured data, direct answers on the page, reviews schema, so the store shows up in Google Shopping and in AI shopping answers.
05
Newsletter sign-up, abandoned-cart and post-purchase emails connected on day one.
06
Amazon, Etsy and Google Merchant Center on-boarding, with the same product data feeding all of them.
(02) Process
You approve each step before the next starts, and you know how many hours of your own time each one takes.
01 / Step 1
How many products, what varies, where you ship, which systems the store must talk to. You get the written price and the platform choice.
02 / Step 2
Home, collection, product and checkout pages designed in code on a preview link. Two rounds of changes.
03 / Step 3
Theme built, products imported, payments and shipping configured, emails connected, test orders placed from a phone.
04 / Step 4
Launch, then a care plan if you want one: updates, small changes, and a monthly look at orders and traffic.
(03) Price
Two companies asking for the same thing rarely need the same work, so the number is set for yours. You leave the 20-minute call with a range; the written number follows, usually within the week.
Written number after it
What the quote covers:
02 / What moves the price
Three things decide the number
The number is confirmed in writing before work starts and does not move unless the scope does. CAD, before HST.
All services →(04) Work
Each case: the task, what we did and, where we have it, the result with its period.
01 / Food & Retail
Branding and packaging design for Fru-V Smoothies, Toronto
Fru-V Smoothies
Verbal branding and writing, Brand identity, Packaging, Marketing materials, Website.
Read the case →
02 / Food & Retail
Brand and packaging design for NECESO cat litter
NECESO
Name, logo, tagline, Brand communication guide, Brand voice copywriting, Packaging design, Website design.
Read the case →
03 / Food & Retail
Every month since 2022
November 2022 to today · NDG client records
Rabba Fine Foods
Website, Social media, In-store print, Street teams, Monthly retainer since 2022.
Read the case →All workMore case studies, by industry and by service.
See all case studies →(05) Questions
According to GoDaddy Canada (2026), a small to medium e-commerce store costs CAD $5,000 to $10,000 and a large one CAD $10,000 to $50,000 or more, plus about CAD $1,000 a year to run; DesignRush (2026) puts a starter store at CAD $7,000 to $35,000 and a small business store at CAD $14,000 to $70,000. The catalogue and the integrations move the number more than the design: a few dozen products with Shopify Payments is one job, thousands of products with an ERP link is another. You leave the call with a range for yours.
Shopify if you want hosting, payments and updates handled for you and you accept its monthly plan: Basic is CAD $49 a month, or $37 billed yearly, with 2.8% plus 30 cents per online card payment (Shopify Canada pricing, November 2026). WooCommerce if the store must sit inside a WordPress site you already have and your team manages the server and the plugins. We work on both and we are a Shopify Partner. For most stores under a few hundred products we recommend Shopify.
Our standard site takes 4 to 8 weeks when the content is ready. A store adds the product import, the payment, shipping and tax set-up and the test orders, and the catalogue sets the pace more than the design does: a clean product sheet with photos saves weeks. The plan with dates comes with the written price.
Yes. Products, customers and order history move over; old product addresses are redirected so your Google rankings follow the store. The migration is tested on a staging store first and switched over outside your busiest hours, and the old store stays live until the new one has taken real orders. Send us the platform name and the product count and we tell you what the move involves.
Yes, as part of the build, with structure, product data and speed, and as a monthly service after launch. Product and category pages carry the structured data that Google and the AI engines read. See SEO and AI search visibility.
Only if the product data is readable: product structured data, direct answers on the product pages, and review markup are what the engines quote. According to Adobe (2025), 36% of Americans who use ChatGPT found a new product or brand through it. No one can promise a placement, in Google or in ChatGPT. We build what those systems read and we measure where you appear, with dates.
If you want us to. Care plans cover updates, small changes and a monthly report; marketing retainers cover email, ads and social media. GoDaddy (2026) puts e-commerce maintenance at CAD $420 to $1,400 a month, and DesignRush (2026) budgets security and maintenance at 5 to 15% of the build cost per year. Ours is quoted in writing with the build, so the running cost is known before you commit to the store.
Our most recent store build went live in 2021; the product pages and the data work since then have been inside websites and marketing retainers. There is no e-commerce case study on this site yet, so we will not pretend there is. Ask on the call and we will show you the store and what we would do differently today.
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