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Even if you have the most beautiful website in the world created by top graphic designers, it’s not worth much if no-one ever finds it.  You can tell all your family and friends about it, add a link to the URL from your email signature and include the web address on your flyers and printed materials.  But is that enough? Whether your business is...

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Product packaging is a funny old thing. For some businesses it is immaterial – if you’re selling a car, a house, a holiday, packaging doesn’t come into the equation. If you’re selling kitchens, televisions or fridges, the packaging isn’t what sells the product. You display the product in all its naked glory for clients to see, touch and choose.For many other products the packaging...

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As you launch your new business you need to get your marketing needs in order. You need to define your marketing strategy and decide on which marketing materials to produce, depending on your target audience and budget. Can’t-do-without items include brochures, flyers and adverts. If you read our previous article about graphic design, you know that the only way to create marketing materials which...

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Imagine walking into your favorite bookstore to be greeted by rows and rows of identical looking books – all with plain white covers and titles in identical font. How would you start to browse through the newest releases and best sellers? It would be a tedious task as you would have to rely on the titles to tell you everything about the book. And...

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Your newsletter speaks volumes about your company’s image and your capabilities. It is very imperative that its content is complemented with great design and content; otherwise, your target audience will not be enticed to pick up a copy and read your newsletter. A professional design studio’s expertise is essential in assembling your newsletter in such a way to accurately depict your company and at...

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Jump Into Action. Campaign Identity. Logo and Collateral Design. Brochure Development.
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  The Objective: YATI is a joint venture of The Lung Association and Health Ontario and they were looking to develop an identity campaign to reach out to the youth across Ontario.   It was essential that this new identity inspire youth to advocate, educate and promote health in their communities.   The Challenge: We had to produce unity throughout all branding materials, from the...

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