“Under Water Butterflies” Book Cover Design

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Anthony Ratcliff


Under Water Butterflies


Education and Book Publishing


Book Cover Design
Print Prep

Executive Summary: The project involved designing a captivating book cover for “Under Water Butterflies,” authored by the Canadian writer Anthony Ratcliff. The book explores profound themes of life after death, and the cover needed to reflect the depth and nuance of its content. NewDesignGroup was responsible for the entire creative process, from conceptualization to the final print-ready design.

Challenge: The challenge was to create a book cover that would encapsulate the ethereal and introspective nature of the book’s content. The design had to be visually appealing to attract potential readers, convey the book’s essence, and be versatile enough for use in various marketing formats.

Solution: NewDesignGroup began by conducting a photo shoot, carefully selecting a model whose demeanor and appearance would align with the book’s themes. The resulting photography was then used to create several design concepts, each with a unique approach to representing the book’s exploration of the afterlife.

The selected design featured a striking image of the model, poised as if in a state of transition, with the aesthetic elements of water and butterflies symbolizing transformation and the soul’s journey. The color scheme and typography were chosen to resonate with the intended audience while ensuring legibility and aesthetic harmony.

Outcome: The author was presented with multiple cover designs, each telling a different visual story. The chosen design succeeded in capturing the author’s vision, and the book received positive attention for its standout cover. The design process, including the photography and model selection, significantly contributed to creating a cohesive and impactful visual identity for the book.

Conclusion: The success of the “Under Water Butterflies” book cover design project lies in its meticulous execution, from concept to print. NewDesignGroup’s ability to translate complex thematic material into a single, powerful image resulted in a cover that is not only visually stunning but also deeply reflective of the book’s profound message.