“No Name” Scoopable Cat Litter Packaging Development

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Versapet Inc.


no name


Manufacturing. Pets products.


Packaging design

Executive Summary:
The project involved developing packaging for the “No Name” brand’s new line of unscented scoopable clumping cat litter. NewDesignGroup was tasked with creating a package that not only stood out on the shelves but also adhered strictly to the company’s brand guidelines.

The challenge was to design packaging that communicated the product’s key features – extra hard clumping action, 99% dust-free formulation, and minimal tracking – while maintaining the “No Name” brand’s iconic minimalist aesthetic. The design had to appeal to environmentally conscious consumers, emphasizing the product’s natural composition and reduced plastic use.

NewDesignGroup initiated the project by conceptualizing several design variants, focusing on different cat imagery to attract the target demographic. The selected concept highlighted the product’s natural attributes and functionality using the brand’s distinctive yellow and black color scheme. A clear and direct communication strategy was employed, with concise bullet points and strong visual elements that adhered to the brand’s guidelines.

The front of the packaging featured a prominent image of a cat, instantly signaling the product category, while the back provided detailed information about the product in a clear, easy-to-read format. Environmental benefits were prominently displayed to appeal to eco-conscious buyers, stating that the packaging uses 70% less plastic than comparable products.

The final packaging design was well-received, effectively balancing the “No Name” brand’s minimalist style with the need for distinct product communication. The design successfully conveyed the product’s key benefits and environmental selling points, resulting in a package that stood out in the competitive pet care market while remaining true to the brand’s ethos.

The “No Name” scoopable cat litter packaging developed by NewDesignGroup met all the criteria for a successful design: it was visually appealing, informative, and aligned with the brand’s identity. The project demonstrated NewDesignGroup’s ability to innovate within strict brand guidelines, delivering a product package that supports both brand and environmental values.