In early March 2013 Google proudly announced that YouTube had reached 1 billion unique visitors to the website every month. That’s a hellava lot of folk who all enjoy uploading and viewing video clips on this video-sharing social media website. It may not be the only video-sharing website out there, but it has well and truly cornered the market.
YouTube was launched in 2005 and was swiftly purchased in 2006 by Google who clearly saw its potential – or maybe they took a peek at their crystal ball to check out just how big YouTube would get. Nowadays YouTube is synonymous with video viewing. Videos don’t have to be high quality to get viewed, shared and commented upon. In fact those that get the most views tend to be funny, unusual or downright cute – think sweet kittens playing with loveable puppies, toddlers dancing to their favorite song, or adults (invariably male!) getting up to mischief which habitually ends in a fall and an amusing amount of pain.
So is this website really an appropriate forum on which to promote your small business? It’s fair to say that many businesses overlook this platform as they believe they can’t produce videos to compete with the cute, fun, lightweight videos that go viral. PSY, the Korean singer, has become globally famous via YouTube with his ridiculously catchy song ‘Gangnam Style’ which has been shared nearly 1.5 billion times on YouTube – and still counting.
But tuned in businesses realize that YouTube does have a place in their marketing strategy. The aim isn’t to go viral – who could cope with that kind of demand? But it is about getting your brand in front of as many potential customers as possible. And if people are browsing YouTube the only businesses which stand a chance of getting seen are those who upload their own promotional videos.
YouTube can work for business promotion because:
When you are planning to use YouTube as part of your company marketing strategy, follow these simple points and you can’t go wrong:
As with all social media, content is king. The more interesting and informative, the more likely your video will get shared. Make sure each has a clear beginning, middle and end and is around 2 to 3 minutes in length. Any longer and the viewer’s attention will wane.
Also consider offering discounts or running a contest, particularly great for encouraging viewers to click through to your website to ‘read more’.
YouTube is an established and well used social media website that few companies should overlook when it comes to their marketing strategy. It has an immense audience, it is on the up and with some creative imagination companies should be able to easily create a video to promote their product and services. YouTube is definitely big for business.