Our Brand Design Process
We expect tangible business results to come from providing you with powerful brand design and clear communication.
New Deisgn Group specializes in elegant product design services that improves your brand image and communicates your product beautifully.
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We expect tangible business results to come from providing you with powerful brand design and clear communication.
We start with clarifying your goals and analyzing your brand equity, competition, and target market.
Using what we learn in the Understand phase, we populate the categories of our brand key. The brand key is designed to Synthesize our learnings in a way that leads us to the essence – the heart — of your brand.
– It presents the interrelationships of various company, situational, and audience aspects.
– It focuses our knowledge on the qualities and expectations of the new brand.
– From this synthesis of information, the brand key yields a statement about the essence – the heart — of your brand.
We’ve done our homework and we now know what we want to know about your company. At this stage we produce and present draft ideas and concepts. These materials are created and developed from our Understand and Synthesize stages. You see the first results of our efforts in storyboard fashion so you can judge
how well the new identity design plays on a full line of collaterals, brochure samples, signage and promo products.
All agreed upon materials and activities move into final form. Artwork, textual items, and digital resources are now on the final path to production. Every item receives detail additions and alterations as agreed on in the concept approvals discussion.
Final files will be prepared for print and released after your approval to you and your product-packaging manufacturer.
Check out some of our featured branding projects with our clients
