What We Do
BRAND IDENTITY PROJECTS INVOLVE MANY OR ALL THE FOLLOWING:
- Appealing, relevant logo
- Memorable, meaningful tagline
- Engaging websites
- Collateral materials
- Brochures and flyers
- Promotional materials
- Packaging and POP
Effective Branding is our purpose and our passion. At New Design Group, we focus your audiences on your strong values and the benefits of doing business with your organization. Successful branding encourages further investigation and builds relationships that last. It motivates buyers and promotes loyalty.
Often, the first encounter with your brand is with your logo and tagline. This visual identity and written message express your brand’s business and personality. it is essential that your business’s first impression be positive, inviting, exciting. It must stand out against the noise of your competitors’ battle for market attention. Your brand is your “welcome” to your organization’s products, people, values, and benefits.
Branding also speaks to your own personnel. It imparts pride and a sense of belonging, encouraging teamwork and quality focus. It adds value to the self awareness of people who buy your product and people who supply your product.
At New Design Group, we create and consistently apply your brand image to websites, packaging, marketing materials, and corporate collateral. We believe your brand should be immediately recognizable in everything your company touches, makes, and says. Effective branding is a source of power, focus, motivation, memories, and anticipation. It is your organization’s personality, character, vision, and action, distilled, and sent out into the world to win.