What We Do
Brand identity projects involve many or all the following:
Help more people recover faster
What We Offer
- Peace of mind
Why we do it
Your organization needs branding work when:
- You start a new business
- You launch a new product
- You launch a campaign
- Competing brand identities over-shadow yours
- Your packaging underperforms on the shelf
- Your sales kits underperform for new or existing customers
- Your various products and services branding is not unified
Effective Branding is our purpose and our passion. At New Design Group, we focus your audiences on your strong values and the benefits of doing business with your organization. Successful branding encourages further investigation and builds relationships that last. It motivates buyers and promotes loyalty.
Often, the first encounter with your brand is with your logo and tagline. This visual identity and written message express your brand’s business and personality. it is essential that your business’s first impression be positive, inviting, exciting. It must stand out against the noise of your competitors’ battle for market attention. Your brand is your “welcome” to your organization’s products, people, values, and benefits.
Branding also speaks to your own personnel. It imparts pride and a sense of belonging, encouraging teamwork and quality focus. It adds value to the self awareness of people who buy your product and people who supply your product.
At New Design Group, we create and consistently apply your brand image to websites, packaging, marketing materials, and corporate collateral. We believe your brand should be immediately recognizable in everything your company touches, makes, and says. Effective branding is a source of power, focus, motivation, memories, and anticipation. It is your organization’s personality, character, vision, and action, distilled, and sent out into the world to win.
How we do it
- We listen to your needs, your hopes, your strategies
- We hunt for the unifying thoughts from which your brand will grow
- We put qualified designers, developers, and writers to work on your challenges
- We think, we discuss, we question
- We create and create some more until we have the answers