ToroFx. Brand Identity Design.

  • Image-1
  • Image-2
  • Image-3
  • Image-4
Client

ToroFx

Brand

ToroFx

Industry

Financial

Project scope

Verbal branding
Corporate identity development
Social media accounts development
Website design

The Objective: ToroFx was a Bay Street start-up company and they required a respected and trusted brand identity to promote their foreign currency exchange services around Canada. They were looking to be perceived as a large company that was here to stay. Their company name, which stands for “bull foreign exchange” had to communicate constant success to be able to compete with their Bay Street counterparts.

 

The Challenge: In a city like Toronto, competition in the financial services industry is fierce and unforgiving, especially for an unknown company. Our biggest challenge was to create the aura of a mature and stable company that could be trusted and relied upon. It was of the utmost importance to design a corporate identity that could be encompassed in all promotional materials and ensure their clients felt a trusting and reliable atmosphere at all times whenever they saw the ToroFx logo design.

 

The Solution: Within four years ToroFx was bought by the industry leader, Equity Financial Holdings Inc., for a whopping $5,000,000 – impressive!! We stuck with the ToroFx theme, reliable, trustworthy, stable, and capable, throughout the entire marketing campaign. The theme was seen throughout their stationary design, logo design, presentation folders, and website. We developed campaigns which resulted in a larger market share in the foreign currency trading market in Canada.

 

 Branding Case Study of ToroFx:  The Bullish Case

 

ToroFx, a foreign exchange service for businesses and individuals, was founded in 2006 in Toronto.  From the beginning the founders had a clear and remarkably ambitious plan to succeed in the competitive Bay Street financial sector.  The financial services industry is notoriously difficult to break into but ToroFx was not to be dissuaded.   They were adamant that they could break into this tough market and attract established clients.

 

To do so, they were seeking a powerful brand identity to catapult them into the market place.  They wanted their brand to portray the start-up company as professional, experienced and well established; they wanted to be seen as respectable and trustworthy; they wanted not only their target market to sit up and take notice of them, but also their competitors – who needed to know that ToroFx was a force to be reckoned with and in for the long haul.

 

Choosing the Brand Development Company

 

ToroFx was discerning when choosing which company would design their all important brand.  New Design Group was considered initially because of their extensive experience working with financial companies, in addition to their impressive branding portfolio.

 

On meeting face-to-face, ToroFx and New Design Group gelled perfectly – ToroFx loved the ideas and vision of the New Design Group team, and trusted their expertise.  And so the brand development company was chosen.

 

The Branding Objectives

 

The company required a complete brand identity including a logo, stationery, corporate presentation folder, business card and website.

 

The Inspiration

 

ToroFx is an inspired name for a company in the financial industry.  ‘Toro’ is the Spanish word for bull and a bull represents stability, strength and stamina – all admirable attributes for a company which intended to crack the market and go from strength to strength.  In addition, in economic terminology, ‘bullish’ means that prospects are on the up.

 

Consequently New Design Group focused on the bull as inspiration for the brand identity.

 

The Challenges

 

ToroFx wanted to move quickly and so set a one month deadline for New Design Group to create their new brand identity.  In addition, the website offered up some of its own challenges – it needed to allow the plugin of a third party trading software.

 

The Branding Project

 

Logo:  An emblem logo was created which combined the company name with a pictorial element – that of a symbolic side-profile of a bull’s head.  The horn is large and suggests power but appropriately there is nothing menacing in this bull.  The calm blue used for the bull’s head and the ‘FX’ gives a sense of corporate stability; the simple use of black for ‘Toro’ allows this part of the company name to jump out of the design.

 

The logo was then used to create a professionally designed business card and corporate stationery that maintained the overall look of this strong brand.

 

Presentation Folder:  ToroFx required a branded presentation folder which was designed to be timeless – without containing specific information that could date.  The different designs created show the strong logo in white on a photographic background depicting a corporate environment: a conference table, an office with computers.  The inserts were also designed to maintain brand harmony and to use the logo to best effect – here shown in white on a dark blue background.

 

Website:  The website design keeps the light blue, white and black colours.  It appears calm, professional and the main photo of a man looking out to sea with the statement ‘Thinking Outside of the Bank’ is enticing, persuasive and is likely to make the website visitor sit up and take notice – it suggests that ToroFx has a caring side and will take good care of its clients.

 

Presentation to the Client

 

When New Design Group had completed their design options, they presented four storyboards to the client.  These allowed the client to view all the different options and see how the brand identity came through on each piece of customer-facing material, and how the different designs would work in reality.

 

Client Feedback

 

Feedback was very positive: ToroFx knew they had found a brand identity to launch them into the financial sector as a strong player.

 

And they were right.  After their launch, ToroFx made their mark and the financial industry took notice.  Their brand identity defined the company as reliable, stable, efficient and trustworthy.  And within four years, the company was bought by industry leader, Equity Financial Holdings Inc. for an amazing $5,000,000!  And in ToroFx’s eyes, New Design Group was better than good – they were a good luck charm!

Our Services

  • Website Design

    Responsive design
    UI/UX optimization
    Payment gateway
    Lead Capture toolkit
    Safety & security
    COVID banner implementation
    Website management

  • Community Management

    Social listening & monitoring
    Sentiment management
    Customer relationship management

  • Search Engine Optimization

    Keyword research
    Competition audit
    On-page optimization
    Off-page link-building
    Google My Business set-up

  • Content Marketing

    Copywriting
    Blogs, video blogs & podcasts
    Articles & infographics
    Reports & analysis

  • Search Engine Marketing

    Keyword research
    Performance planning
    Campaign optimization
    Conversion tracking
    Remarketing
    Driving online purchase & store visits
    Lead generation

  • Social Media Marketing

    Content creation
    Competition tracking
    Engagement enhancement
    Digital platform management
    Social advertising
    Lead generation

  • Display Marketing

    Affinity & intent targeting
    Creative designs & adaptations
    Brand awareness lift

  • Video Production

    Live-action video shoot & edit
    Product & model photoshoot
    Interviews & testimonials
    Social media live broadcast sessions
    Motion graphics & animation

  • Brand Strategy

    Digital research
    Customer journey mapping
    Digital sales funnel optimization
    ROI projection
    Communication strategy
    Creative ideation

Get a Free Consultation

    Why New Design Group?

    • Knowledge Transfer

      Knowledge Transfer

      We are not mercenaries but partners in your business’s mission. We take you along on your company’s digital journey & make sure you understand it.

    • One-Stop-Shop

      One-Stop-Shop

      ou get to stay on top of everything, through a dedicated strategy executive. From planning a campaign, creating the content to promoting it, we do it all.

    • Strategic Approach

      Strategic Approach

      We execute measurable short term tactics that deliver quick results. But we make sure those tactics lead up to your business’s long term goals as well.

    • Ahead Of The Curve

      Ahead Of The Curve

      Never miss an update that can benefit your business. Our experienced team acts as your eyes & ears in the fast-moving world of digital marketing.

    • Total Transparency

      Total Transparency

      We respect your vision of the company & hence do nothing without your approval. There are absolutely no hidden costs in the process.

    • Fast & Competent

      Fast & Competent

      We are young, empowered, and work on-the-go. Exactly what your business needs right now to turn things around under short deadlines.

    What Clients Say About Us

    • Patience O.
      Patience O. Market Development at GTH International Inc.

      “New Design Group Inc. listened closely to my vision and was able to express my brand perfectly in each component of my project – branding, web design, and social media."

    • Mounir El-Ayari
      Mounir El-Ayari Director, Wealth Management, Portfolio Manager at Richardson GMP

      “New Design Group did an excellent job in developing our corporate website. We were thrilled with the result. They are a pleasure to work with.”

    • Michael Sloan
      Michael Sloan Communications Specialist looking for new opportunities

      “New Design Group Inc. is truly professional, and a pleasure to work with. The company is reliable, dependable and goes the extra mile in serving their clients.”

    • Vladimir Tsitrin, CISSP
      Vladimir Tsitrin, CISSP Lead Cybersecurity Architect at Fidelity Digital Assets

      “I am pleased to recommend New Design Group as a great & professional agency in Web Accessibility and Digital Marketing industries.”

    • Colin Pyle
      Colin Pyle Vice President, Capital Markets and Treasury at RFA Bank of Canada

      “I worked with New Design Group on a few projects and they always delivered the products on time, with good value and high quality.”

    • Carolyn Acton R.N. BScN, MEd
      Carolyn Acton R.N. BScN, MEd V.P., Patient Services and Operations at S.R.T. Med-Staff

      “New Design Group is very action-oriented and respond quickly. It is a pleasure to work with them.”

    • Rob Spillane
      Rob Spillane Sales Representative at ROI Corporation

      “New Design Group is a truly professional agency and return all work on time and to a very high standard.”

    • Petro Niemkov
      Petro Niemkov Frontend Developer at Bell Canada

      “New Design Group has a great team and I found their attention to detail and dedication both inspiring and motivating.”

    • Albert de Goias
      Albert de Goias Empowered Aftercare

      “New Design Group is a knowledgeable provider of internet design and marketing services. Their work was efficient and the staff highly competent.”

    • Ashfaq Ahmed
      Ashfaq Ahmed Helping small business owners reduce their taxes

      “New Design Group was engaged in designing and implementing my website. It was excellent work, exceeding what I wanted. I would recommend this agency to anyone any time.”

    • Ross Ulysses Munroe
      Ross Ulysses Munroe Freelance Copywriter/Concept Guy, Director/Producer

      “I look forward to continuing to work with New Design Group and highly recommend their services!”

    • Jonathan Ofori, BSc CHRP
      Jonathan Ofori, BSc CHRP Managing Director at Broadbase Human Resources

      “We are proud of the corporate image that New Design Group helped us create.”

    • Amir Shingray
      Amir Shingray Digital Marketing at Consultant

      “New Design Group team is punctual and effective. I will certainly do business with them, whenever the opportunity arises.”

    • Quinn Fung
      Quinn Fung Owner, 1 Stop Print

      “New Design Group pays close attention to what you say during consultation sessions and tries to capture the essence of your requests in their solutions.”

    Get a Free Consultation

      Clients Serviced

      Contact Us

      If you have a project and would like to get a
      quote please submit the form bellow or call now:
      (647) 271-7463

        Your Name
        Your Email (required)
        Phone Number
        Your Message