PSP Fabricating Inc. is a leading manufacturer of safety covers, hot tub covers and solar blankets. Having been in business since 1998, the company had experienced consistent growth, and as a result its branding identity had become outdated.
New Design Group was retained by the Client to reinvigorate their brand identity, by developing an image consistent with the rapid growth and exceptional quality that are the hallmarks of the company and its products. Of particular importance was the concern that the new identity represent an evolution of the existing one, not an abrupt break from it.
Elements included the development of:
a new logo
letterhead & business cards
New Design Group transformed the static two-dimensional presentation of the existing logo into a vibrant three-dimensional treatment, while incorporating colours and graphics that resonated with the previous version. This approach symbolizes the dynamic energy and forward-looking philosophy that infuses everything PSP Fabricating Inc. does.
This visual template was then applied to the various communications elements, creating an integrated powerhouse identity that inspires and motivates consumers and the trade alike.