Liberal Ontario. Don Valley West PLA.

  • Image-1
  • Image-2
  • Image-3
  • Image-4
Client

Ontario Liberal Party

Brand

Don Valley West Provincial Liberal Association

Industry

Political

Сapability

Website design

The Background

 

The Don Valley West Provincial Liberal Association is a political association whose mandate is to represent the interests of all residents of Ontario and make the riding a better place to live and work in.  It aims to promote Liberal principles and also to improve communication between members, MPPs and the Ontario Liberal Party.

 

A fundamental requirement of any political association is to attract more voters by getting its key messages out to the public effectively as possible.  Don Valley West Provincial Liberal Association hired New Design Group to redesign their website and to create a social media presence on Facebook.

 

Before
Don Valley West - Old website

 

The Challenge

 

A political party must have an attractive website which shows the organisation as professional and organised, and sells its key messages and promises to the website visitor.  To engage with its voters, a strong presence on social media is also an important tool.  It allows the party to engage with its voters by providing regular updates about its behind-the-scenes work and to continually reinforce its objectives.

 

New Design Group met with the association to review the existing website and to discuss the key messages that the party wanted to impart to its supporters and potential supporters alike via the website and its new Facebook page.

 

The Solution

 

Firstly New Design Group modified the party’s logo by balancing the size of the eye-catching capital ‘L’ and the words ‘Liberal Ontario’. This resulted in a scalable logo ie. one which would be readable and recognizable when used at a minimum size as well as when used on a large backdrop at a political rally.

 

The website redesign focused on making a bigger and bolder banner section with a selection of colourful, eye-catching images featuring Kathleen Wynne MPP in various situations and overlaid with a large image of Kathleen.  And right in the middle of the top banner is a bold red clickable link entitled ‘Our Message’.  This design allows the website visitor to immediately see what activities the party are involved in, who is the person leading the party and the key message.

 

This political party website redesign retained the grid layout seen in the original, but with a less cluttered visual appearance.  The inclusions of videos of Kathleen are also an important addition which allow the website visitor to feel they are getting to know the main person driving the party forward.

 

To maintain brand consistency, the Facebook page was created with a composite banner image almost identical to that of the website redesign.  New Design Group now manage this page and with regular posts about Kathleen and the party’s activities, the Don Valley West Provincial Liberal Association has a professional and engaging Facebook page to keep its supporters up to date with all that it is doing.

Our Services

  • Website Design

    Responsive design
    UI/UX optimization
    Payment gateway
    Lead Capture toolkit
    Safety & security
    COVID banner implementation
    Website management

  • Community Management

    Social listening & monitoring
    Sentiment management
    Customer relationship management

  • Search Engine Optimization

    Keyword research
    Competition audit
    On-page optimization
    Off-page link-building
    Google My Business set-up

  • Content Marketing

    Copywriting
    Blogs, video blogs & podcasts
    Articles & infographics
    Reports & analysis

  • Search Engine Marketing

    Keyword research
    Performance planning
    Campaign optimization
    Conversion tracking
    Remarketing
    Driving online purchase & store visits
    Lead generation

  • Social Media Marketing

    Content creation
    Competition tracking
    Engagement enhancement
    Digital platform management
    Social advertising
    Lead generation

  • Display Marketing

    Affinity & intent targeting
    Creative designs & adaptations
    Brand awareness lift

  • Video Production

    Live-action video shoot & edit
    Product & model photoshoot
    Interviews & testimonials
    Social media live broadcast sessions
    Motion graphics & animation

  • Brand Strategy

    Digital research
    Customer journey mapping
    Digital sales funnel optimization
    ROI projection
    Communication strategy
    Creative ideation

Get a Free Consultation

    Why New Design Group?

    • Knowledge Transfer

      Knowledge Transfer

      We are not mercenaries but partners in your business’s mission. We take you along on your company’s digital journey & make sure you understand it.

    • One-Stop-Shop

      One-Stop-Shop

      ou get to stay on top of everything, through a dedicated strategy executive. From planning a campaign, creating the content to promoting it, we do it all.

    • Strategic Approach

      Strategic Approach

      We execute measurable short term tactics that deliver quick results. But we make sure those tactics lead up to your business’s long term goals as well.

    • Ahead Of The Curve

      Ahead Of The Curve

      Never miss an update that can benefit your business. Our experienced team acts as your eyes & ears in the fast-moving world of digital marketing.

    • Total Transparency

      Total Transparency

      We respect your vision of the company & hence do nothing without your approval. There are absolutely no hidden costs in the process.

    • Fast & Competent

      Fast & Competent

      We are young, empowered, and work on-the-go. Exactly what your business needs right now to turn things around under short deadlines.

    What Clients Say About Us

    • Patience O.
      Patience O. Market Development at GTH International Inc.

      “New Design Group Inc. listened closely to my vision and was able to express my brand perfectly in each component of my project – branding, web design, and social media."

    • Mounir El-Ayari
      Mounir El-Ayari Director, Wealth Management, Portfolio Manager at Richardson GMP

      “New Design Group did an excellent job in developing our corporate website. We were thrilled with the result. They are a pleasure to work with.”

    • Michael Sloan
      Michael Sloan Communications Specialist looking for new opportunities

      “New Design Group Inc. is truly professional, and a pleasure to work with. The company is reliable, dependable and goes the extra mile in serving their clients.”

    • Vladimir Tsitrin, CISSP
      Vladimir Tsitrin, CISSP Lead Cybersecurity Architect at Fidelity Digital Assets

      “I am pleased to recommend New Design Group as a great & professional agency in Web Accessibility and Digital Marketing industries.”

    • Colin Pyle
      Colin Pyle Vice President, Capital Markets and Treasury at RFA Bank of Canada

      “I worked with New Design Group on a few projects and they always delivered the products on time, with good value and high quality.”

    • Carolyn Acton R.N. BScN, MEd
      Carolyn Acton R.N. BScN, MEd V.P., Patient Services and Operations at S.R.T. Med-Staff

      “New Design Group is very action-oriented and respond quickly. It is a pleasure to work with them.”

    • Rob Spillane
      Rob Spillane Sales Representative at ROI Corporation

      “New Design Group is a truly professional agency and return all work on time and to a very high standard.”

    • Petro Niemkov
      Petro Niemkov Frontend Developer at Bell Canada

      “New Design Group has a great team and I found their attention to detail and dedication both inspiring and motivating.”

    • Albert de Goias
      Albert de Goias Empowered Aftercare

      “New Design Group is a knowledgeable provider of internet design and marketing services. Their work was efficient and the staff highly competent.”

    • Ashfaq Ahmed
      Ashfaq Ahmed Helping small business owners reduce their taxes

      “New Design Group was engaged in designing and implementing my website. It was excellent work, exceeding what I wanted. I would recommend this agency to anyone any time.”

    • Ross Ulysses Munroe
      Ross Ulysses Munroe Freelance Copywriter/Concept Guy, Director/Producer

      “I look forward to continuing to work with New Design Group and highly recommend their services!”

    • Jonathan Ofori, BSc CHRP
      Jonathan Ofori, BSc CHRP Managing Director at Broadbase Human Resources

      “We are proud of the corporate image that New Design Group helped us create.”

    • Amir Shingray
      Amir Shingray Digital Marketing at Consultant

      “New Design Group team is punctual and effective. I will certainly do business with them, whenever the opportunity arises.”

    • Quinn Fung
      Quinn Fung Owner, 1 Stop Print

      “New Design Group pays close attention to what you say during consultation sessions and tries to capture the essence of your requests in their solutions.”

    Get a Free Consultation

      Clients Serviced

      Contact Us

      If you have a project and would like to get a
      quote please submit the form bellow or call now:
      (647) 271-7463

        Your Name
        Your Email (required)
        Phone Number
        Your Message