Gold Wave Inc.
Retail Booth Graphics for Mall Locations
GoldWave is a company which buys gold for cash. When they required a design for a Cash For Gold Kiosk they hired New Design Group.
It soon become apparent that GoldWave had no visual brand identity and no logo. As a starting point, New Design Group created a new logo design for the company which would then be part of the branding of their stationery and retail both.
Inspired by the saying that money doesn’t grow on trees, New Design Group’s graphic designer chose a gold leafed tree as the basis of the new logo for GoldWave. People who had gold jewelry to sell could easily convert it into hard cash so for them money could just as well grow on trees! The final logo was a simple design of the tree with the words GoldWave shown below the ground suggesting strong, stable roots – reassuring for clients who would want to know that they were dealing with a reliable company who would give them a fair deal.
Furthermore the overall design is classy and eye-catching, placing GoldWave exactly where they wanted to be in the marketplace – as a quality company which would treat its clients professionally.