A Toronto-based entrepreneur approached us with a vision to launch a new yogurt brand that stood out in a crowded market. The brand needed to embody freshness, vibrancy, and appeal to a health-conscious audience.
New Design Group embarked on creating a unique identity for MiXiN Yogurt that would resonate with consumers looking for a healthy yet indulgent eating experience. We developed a logo that reflected the brand’s core values of freshness, flavor, and innovation.
The logo’s centerpiece is a burst of abstract shapes, representing a mix of natural ingredients coming together in a harmonious and visually appealing way. This motif was carried through to the packaging design, which features a clean, white background that allows the vibrant colors to pop, attracting the customer’s eye.
We extended the branding to various marketing materials to ensure consistency and recognition:
Eco-Friendly Tote Bags: These bags featured the MiXiN logo and were used in settings like farmers’ markets to appeal to eco-conscious consumers, reinforcing the brand’s message of health and freshness.
Gym Promotional Posters: We placed posters in gyms to promote MiXiN Yogurt as the perfect post-workout snack, thus associating the brand with fitness and well-being.
Biodegradable Spoons: As part of the brand’s commitment to sustainability, we designed biodegradable spoons with the MiXiN logo, emphasizing the brand’s eco-friendly values.
The final design delivered a fresh, distinctive look that stands out on the shelves. The visual identity communicates the brand’s promise of quality and flavor, and the versatile logo ensures brand visibility across various media and materials.
The MiXiN Yogurt brand successfully launched in the Toronto market, appealing to a broad audience with its message of healthy indulgence and flavorful variety. The branding strategy encompassing various promotional materials was instrumental in creating a cohesive and memorable brand experience.