Urbana Corporation Advertisement Design and Copywriting
Objective: To create an engaging and persuasive print advertisement for Urbana Corporation, to be featured in the National Post, highlighting the company’s investment opportunities.
Background: Urbana Corporation sought to elevate its brand presence among National Post readers by emphasizing the dual strengths of its investment offerings: strategic investing and marketable security.
Copywriting: Developed compelling ad copy that juxtaposes the concepts of ‘strength’ and ‘flexibility,’ mirroring the dual advantages of Urbana’s investment services.
Design: Chose a visual metaphor of rock climbing to represent the journey of an investment scaling new heights, aligning with the ad copy’s message.
Communicating complex financial concepts in an accessible and visually compelling format.
Utilized clear, concise language and powerful imagery to convey Urbana’s message effectively.
Outcome: The advertisement successfully conveyed Urbana’s unique selling propositions and was well-received by the National Post’s discerning readership.
Conclusion: This project exemplified the effective fusion of strategic copywriting with dynamic design to create a memorable print advertisement that resonates with potential investors.