Humans prefer AI-generated copy, survey finds

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A recent survey conducted among 700 U.S. consumers revealed a surprising preference for content generated by artificial intelligence (AI) over content produced by humans. This survey outcome suggests that people are more inclined to favor AI-generated content, marking an interesting shift in content creation preferences.

This shift in preference is noteworthy because while AI cannot completely replace humans in content creation, it is evident that generative AI possesses the capability to craft content that deeply resonates with consumers.

The competition between generative AI and human-generated content showcased a decisive victory for AI, with AI triumphing in all six of the content creation battles. One such illustration comes from a specific battle, where the challenge was to compose an introduction for a blog post discussing the best cat food for indoor cats. In this instance, AI emerged as the victor with a 54% to 46% preference among respondents.

In the remaining five contests, AI outperformed humans in various content creation tasks, including crafting social media ads (with preferences of 70% to 30% and 54% to 47%), composing a blog post paragraph (where AI received 60% of the preference compared to humans’ 40%), formulating social media posts (with AI garnering 65% preference against humans’ 35%), and crafting product descriptions (with AI preferred by 65% compared to humans’ 35%).

However, it’s essential to maintain a degree of caution when interpreting the survey results. While AI emerged as the preferred choice in terms of content preference, it’s important to recognize that this preference may not necessarily correlate with real-world performance metrics such as website traffic, lead generation, revenue, search engine rankings, or audience engagement.

Regarding the survey’s methodology, it was conducted among 700 U.S. consumers, with a nearly balanced gender distribution (50.2% male and 49.5% female). The age breakdown of respondents was as follows:

  • 38% fell within the age range of 25-44.
  • 12% were between the ages of 18-24.
  • 18% were aged 45-54.
  • 32% were 55 years old or older.

The survey was conducted as part of a broader Semrush report titled “Think Big with AI: Transforming Small Business Content Marketing,” which required a PDF download for access.

In generating the human-written content, Semrush collaborated with several writers. For the AI-generated content, Semrush employed detailed prompts that included guidelines on tone, length, readability, and objectives. In some cases, two or three additional prompts were necessary to refine the final AI-generated output.

Key Takeaways from the Study, as highlighted in Semrush’s report:

The findings from this study underscore the effectiveness of AI-generated content in connecting with and appealing to consumers. When AI tools are provided with well-crafted prompts, they can produce engaging and high-quality marketing content.

However, it’s crucial to emphasize that this experiment doesn’t imply that AI alone is sufficient for all aspects of content writing. The human touch and creativity still hold value in certain contexts.

Here are the likely reasons why people preferred AI-generated content:

  1. Efficiency: AI content quickly and efficiently conveyed information, getting straight to the point without unnecessary elaboration.
  2. Value Proposition: AI content was adept at clearly highlighting the value propositions or addressing reader concerns, making it easier for consumers to grasp the benefits.
  3. Clarity: AI-generated content was generally easier to read and understand, possibly due to its concise and straightforward style.

In summary, while AI demonstrated its prowess in content creation, it should be seen as a valuable tool to complement human efforts rather than a complete replacement. The advantages lie in its efficiency, clarity, and ability to convey value propositions effectively when guided by well-crafted prompts.

Original news from SearchEngineLand