Google Launches June 2024 Spam Update

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Google has introduced the June 2024 spam update, designed to enhance search result quality by focusing on websites that breach Google’s spam policies. The rollout commenced on June 20 and is anticipated to complete within approximately one week, as per an official statement.

Background On Google’s Spam Updates & Policies

Google frequently updates its algorithms to diminish low-quality and spam content in its search results.

These updates specifically address websites that violate Google’s guidelines by:

  1. Generating content automatically to artificially boost search rankings.
  2. Engaging in the buying or selling of links to manipulate search engine rankings.
  3. Hosting thin, duplicated, or substandard content.
  4. Deceiving users with hidden redirects or other deceptive practices.

Google’s most recent spam update was implemented in March.

Even after the March update targeted numerous spam websites, certain AI-generated content continued to achieve high rankings in search results.

According to Roger Montti from Search Engine Journal, analysis revealed that some AI-generated spam sites were ranking for over 217,000 queries, with more than 14,900 of them appearing in the top 10 search results. These sites utilized tactics such as frequent content updates, AI-generated images, and templated article formats. They exploited a loophole that initially boosted new content rankings.

Potential Impact On Search Results

The upcoming June spam update from Google is expected to enhance its ability to detect spam more effectively.

Historically, updates aimed at closing loopholes have occasionally had unintended consequences for legitimate websites.

As with any major update, the June spam update may cause fluctuations in search rankings for certain websites. Those that engage in practices violating Google’s spam policies or heavily rely on AI-generated content might experience reduced visibility in search results.

Conversely, other websites could potentially benefit from the update by facing less competition from spammy websites in search rankings.

Looking Ahead

Google has indicated that the June 2024 spam update could take up to one week to fully deploy.

After the rollout is complete, Google will provide an update on its Search Status Dashboard. This will allow website owners and SEO professionals to evaluate how the update has affected their search rankings.

Original news from SearchEngineJournal