Google Bans Impersonation In Ads

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Google has revealed revisions to the Misrepresentation policy within Google Ads, aimed at tackling deceptive maneuvers linked to impersonation and inaccurate affiliations.

The company has outlined:

“Starting March 2024, Google Ads will amend the Unacceptable business practices segment of the Misrepresentation policy to encompass tactics that lure users into sharing money or personal information through impersonation or misleading claims of association or endorsement with a public figure, brand, or organization.”

Policy Enforcement To Roll Out In March

Starting in March, Google Ads will implement new policies aimed at curbing advertisements that falsely assert affiliation with prominent brands or public figures in order to manipulate users. French advertisers must ensure compliance with these changes by April 2024.

Google emphasized that violations of this policy will be treated as severe and egregious. Accounts found to be in breach will face suspension and permanent exclusion from advertising on the platform.

Overview Of The Google Ads Misrepresentation Policy

Google’s Misrepresentation policy bars deceptive tactics like scams, impersonation, false advertising, and phishing.

Outlined within the policy are specific unacceptable practices, including:

  • Concealment or misrepresentation of business information.
  • Impersonation of other brands.
  • Promotion of products or services that cannot be delivered.
  • Advertisement of services in manners posing risks to users’ health, life, or safety.
  • Employment of phishing methods to gather user information.

Google reserves the right to take action against accounts flagged for regulatory warnings, settlements, or direct complaints related to illicit business practices.

Google’s Commitment to User Safety

Advertisers have been explicitly cautioned: maintain integrity or suffer repercussions.

Google has indicated that appeals for reinstatement will be evaluated in exceptional circumstances.

Despite facing heightened scrutiny, the overarching objective is to foster increased trust among platforms, advertisers, and users.

Original news from SearchEngineJournal