42 Facebook Statistics & Facts For 2024

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Contrary to rumors, Facebook continues to wield significant influence in the realm of social media as of 2024.

Boasting more than 3 billion active users, Facebook remains pivotal for businesses, marketers, and social media aficionados alike.

Despite the emergence of newer platforms, Facebook’s extensive reach and diverse user demographics remain unparalleled, cementing its status as a potent avenue for personal and business interactions.

This article will delve into the latest statistics and facts about Facebook, offering a thorough exploration of its reach, user dynamics, and impact.

Facebook Overview

  1. In 2024, Facebook leads as the most utilized social platform worldwide, boasting over 3 billion active users.
  2. Globally, it stands as the third most popular app among mobile users, trailing only WhatsApp and YouTube.
  3. Facebook ranks third globally in terms of time spent on Android apps, following TikTok and YouTube, with users averaging 19 hours and 47 minutes per month.
  4. A significant 64.1% of Facebook Android users engage with the app daily.
  5. As of April 2024, Facebook secures its place as the third most frequented website in the US, recording an estimated 2.90 billion monthly visits.
  1. Among its monthly visitors in the US, approximately 50.07% access Facebook via mobile devices, while 49.93% use desktops.
  2. On a global scale, users spend an average of 3 minutes and 42 seconds per session on Facebook.
  3. Globally, Facebook ranks as the second most searched query, with a search volume totaling 584.9 million.
  4. In the US, Facebook is the fourth most downloaded social networking app, following Threads, WhatsApp, and Telegram.

Facebook Company Background

  1. Founded in 2004, Facebook was established by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
  2. Initially launched as ‘TheFacebook’ on February 4, 2004, the platform rebranded to Facebook in August 2005.
  3. Mark Zuckerberg serves as the current CEO of Facebook.
  4. Facebook’s headquarters are located in Menlo Park, California.
  5. As of 2024, Facebook employs 69,329 people, reflecting a 10% decrease compared to the previous year.

Facebook Financial Performance

  1. In May 2024, Meta, the parent company of Facebook, holds a market capitalization of $562.19 billion.
  2. Meta achieved $36.46 billion in revenue during Q1 2024, marking a 27% rise compared to the previous year.
  3. For Q1 2024, the company reported a net income of $12.37 billion, demonstrating a substantial 117% increase from Q1 2023.

Facebook User Statistics

  1. In 2023, Facebook averaged 2.11 billion daily active users (DAUs).
  2. Facebook boasts approximately 3.07 billion monthly active users (MAUs).
  3. This figure represents 37.7% of the global population and 57% of all internet users.
  4. Between April 2023 and April 2024, Facebook experienced a 3.4% increase in MAUs.
  5. Over two-thirds of the world’s internet users visit Facebook on a monthly basis.
  6. Among Facebook users, English is the most prevalent language (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).
  7. Nearly seven in ten US adults have used Facebook, ranking second only to YouTube (83%).
  8. A third of US teens aged 13-17 currently use Facebook, down from 71% in 2014-2015.
  9. As of 2024, male users account for over 56.8% of Facebook’s user base.

Facebook Statistics By Location

  1. The Asia Pacific region hosts 1.37 billion of Facebook’s monthly active users (MAUs), constituting the largest segment of the app’s user base.
  2. Following Asia Pacific, Europe and the US & Canada represent the next largest user groups.
  3. Global audience size for Facebook as of April 2023:

Facebook Advertising

  1. In 2024, advertisers can connect with 2.24 billion users on Facebook, representing 41.3% of global internet users and 27.7% of the total population.
  2. Among active Facebook users, 53.8% use the platform to follow or research brands and products, ranking second behind Instagram (62.7%) and ahead of TikTok (47.4%).
  3. The largest segment of Facebook’s advertising audience consists of male users aged 25-34 years old (18.4%), followed by those aged 18-24 years old (13.5%).
  4. Ad impressions across Meta’s Family of Apps (FoA), including Facebook, Instagram, WhatsApp, and Messenger, increased by 28% year-over-year in 2023.

Facebook User Activities And Engagement

  1. A significant 72.6% of active users regularly use the app to message friends and family.
  2. Posting or sharing photos and videos is a regular activity for 63.2% of Facebook users.
  3. Nearly 60% of users rely on Facebook to stay informed about news and current events.
  4. Facebook serves as the primary news source for three in 10 Americans, establishing it as the leading social platform for this purpose.

Facebook Content And Engagement

  1. Link posts make up 44.5% of all posts on Facebook.
  2. Photo posts account for 33.4% of content shared on the platform.
  3. Video posts constitute 18.9% of the posts published on Facebook.
  4. On average, photo posts receive the highest engagement rate at 0.35%, followed by video posts at 0.23%, and album posts at 0.22%.

Most Followed Facebook Pages

Here are the top 10 most followed Facebook pages:

In Summary

Regardless of opinions about Facebook, its enduring relevance is indisputable.

With its vast reach, diverse user base, and considerable advertising opportunities, Facebook will continue to be essential to any social media strategy in 2024.

By grasping these trends and user behaviors, and utilizing the insights discussed earlier, you can effectively harness Facebook’s potential to enhance engagement, raise awareness, and achieve significant impact.

Original news from SearchEngineJournal