If your business relies on the attendance of children, whether it’s a kids’ entertainment venue, gymnastics centre or a summer camp, don’t design your logo simply to impress the parents; it should also be highly appealing to children.
Parents naively believe that they wield all the power in their parent-child relationship but when faced with a determined small person, adamant that they must visit a kiddie venue they saw advertised, the parents may have little option but to comply. By the time children reach school age, most can recognise many big brand logos, and rest assured that McDonalds, Angry Birds and the logos of entertainment venues close to home will be amongst them.
Of course, a children’s venue logo must also send out the right message to parents: it must show that the company is professional and sufficiently trustworthy to look after their babes. A professionally designed logo, which is well crafted and well thought out, is the only option to achieve this. The alternative – the amateur design – should never, ever be considered when children are the target market: parents will assume that a company which skimps on logo design will similarly skimp on their approach to child care.
As most business people appreciate, a logo must become synonymous with the company name, services and its philosophy in the customers’ minds. Its design must reflect what the business is all about, it must be more noticeable than that of the competition and must be hard to forget. It is a visual depiction of the company and the intelligent use of colour, font and any image in the design is required to immediately show what the company is all about.
A Lovable Logo For Children’s Venues
All of the above points hold true. But in addition, when a logo is required for a child orientated business, there are several key design elements to be drawn on:
Companies who are promoting services for children would do well to work with a professional branding company with experience in creating unique and memorable logos in this field. The designers will be able to assess what kind of mascot will match the company name and offerings. As time goes on and more people appreciate the brand, the mascot will start to take over and become forever associated with the company. Today’s new mascot may well become tomorrow’s Ronald MacDonald, Nintendo Mário or Chuck E Cheese’s mouse.