The Background
PSP Fabricating Inc. is a leading manufacturer of safety covers, hot tub covers and solar blankets. Having been in business since 1998, the company had experienced consistent growth, and as a result its branding identity had become outdated.

The Challenge
New Design Group was retained by the Client to reinvigorate their brand identity, by developing an image consistent with the rapid growth and exceptional quality that are the hallmarks of the company and its products. Of particular importance was the concern that the new identity represent an evolution of the existing one, not an abrupt break from it.

Elements included the development of:

  • a new logo
  • letterhead & business cards
  • website
  • vehicle graphics
  • brochure
  • print advertising
  • outdoor advertising
  • transit board
  • door hanger

The Solution
New Design Group transformed the static two-dimensional presentation of the existing logo into a vibrant three-dimensional treatment, while incorporating colours and graphics that resonated with the previous version. This approach symbolizes the dynamic energy and forward-looking philosophy that infuses everything PSP Fabricating Inc. does.

This visual template was then applied to the various communications elements, creating an integrated powerhouse identity that inspires and motivates consumers and the trade alike.

Before
Manufacturing Company Brand Before Brand Redesign by New Design Group

Solution
Manufacturing Company Branding by New Design Group

After
Business Card Design for Manufacturing Company by New Design Group

Manufacturing Company Business Card Design by New Design GroupDoor hanger sign design for Manufacturing Company by New Design Group
Brochure Design for Manufacturing Company by New Design Group

Safety Information Sheet Design for Manufacturing Company by New Design Group
Manufacturing company web design by New Design Group
Branding for Manufacturing Company by New Design Group
Building Signage for Manufacturing Company by New Design Group

Vehicle Graphics for Manufacturing Company by New Design Group

Date
2014

Client
PSP Fabricating Inc.

Brand
PSP Fabricating Inc.

Industry
Manufacturing

Scope
Verbal branding
Brand Identity Design
Presentation Folder and Inserts Design
Website Re-Design

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