Every business owner dreams of having a perfect website with remarkably low bounce rates and exceptionally high conversion rates. This is no small feat so whether you are creating a new website or improving an existing one, work with a professional website design team and follow the guidelines below. Each improvement will help your website inch closer and closer to perfection.
First Impressions: You have only a few seconds to impress a visitor when they land on your home page.
Navigation: Make it as easy as possible for visitors to navigate around your website. People like to know where they are and where they came from. A navigation maze is a turn off.
Content: Online reading isn’t easy and people don’t automatically read from left to right. They are more likely to scan each page to see what you offer.
Photos: Images are essential to break up text and to create a website that is visually appealing.
Call-to-action: Place your call-to-action buttons above the fold. The less a visitor needs to scroll to find them, the more likely they are to take action.
About Us: Tell people about you, your company, your background and philosophy. New visitors like to know who they will be dealing with.
Social Media: If you have a social media presence (as of course you should) include the relevant buttons on your webpage, above the fold rather than hidden in a footer.
Search Engine Optimization:
If you want to entice new visitors to sign up for more news, contact you or make a purchase you need to stay on top of your game. Use Google Analytics to review your visitor bounce rates and the time they spend on each page so you can tweak your website pages accordingly. Website maintenance is a never ending endeavor, and each time you modify something, check the impact on visitor numbers and conversions. Try these steps out so you can shift closer to a flawless website.