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Advert Design for munchkin and Babies ‘R’ Us
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The Background Munchkin is a huge manufacturer of baby products including pacifiers, potties, cups and bottles sold through retail stores such as Toys ‘R’ Us and Babies ‘R’ Us. In March 2014, Munchkin launched the Latch feeding bottle specially designed to mimic breastfeeding. Unsurprising for such a large company, Munchkin has an in house graphic design department but needed the assistance of an external...

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Hop! skip! jump! – Complete Branding Project
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The Background Hop! skip! jump! is a new children’s indoor playground located in Halifax, Nova Scotia.  In fact it is the largest in the Province. When the owners were looking for a company to create a strong brand identify for the business, they identified New Design Group as the agency they wished to work with.  Having designed children’s company brands in the past, including...

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Berg Chilling Systems – A Customised Website for Improved Conversions
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The Background Berg Chilling Systems Inc., based in Toronto, was founded over 40 years ago and has grown to be a designer and manufacturer of state-of-the-art industrial temperature control equipment in demand by businesses around the world. The company prides itself on providing innovative-engineered solutions to clients’ needs which improve energy and production efficiency using its proprietary Parametric Engineering Program coupled with an exceptionally...

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no name – Cat Litter Package Design
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When no name required a new packaging design for their scoopable cat litter, they approached New Design Group.  One of the important requirements was a very rapid turn-around time. New Design Group duly obliged and created a colourful packaging design bound to stand out on a supermarket shelf.  The main advantage – that the product is scoopable – is clearly shown and the photo...

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Red Bay Lodge- Rebranding To Breathe New Life Into a Jaded Resort
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The Background Back in the day, Red Bay Lodge in the heart of the Bruce Peninsula, was known as a great location for people interested in activities such as fishing, hiking and cross country skiing. However the resort became jaded in recent years, until it was sold to a new owner. The Challenge In addition to a complete refurbishment of the resort, the new...

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PSP Fabricating Inc. Case Study.
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The Background PSP Fabricating Inc. is a leading manufacturer of safety covers, hot tub covers and solar blankets. Having been in business since 1998, the company had experienced consistent growth, and as a result its branding identity had become outdated. The Challenge New Design Group was retained by the Client to reinvigorate their brand identity, by developing an image consistent with the rapid growth...

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DMHS – Before and After Case Study.
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The Background Durham Mental Health Services (DMHS) is an accredited charitable not-for-profit agency offering free and confidential mental health services.  It began operation in 1987 and over the past 25 years has grown into an agency with over 100 employees and which offers a range of mental health services throughout the Durham area. The Challenge DMHS hired New Design Group to update their brand...

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Marnie MacDougall. Case Study.
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The Background When Marnie MacDougall decided to run as the nomination candidate for Toronto St. Paul’s Riding for the Conservative Party of Canada, she knew she needed good personal branding.  Marnie approached New Design Group to discuss her brand identity with a view to persuade more people to vote for her. The Challenge The most important elements of personal branding are to clearly explain...

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WeFixScreenz. Case Study.
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The Background WeFixScreenz offers a mobile screen repair and replacement service.  As a start-up run by an energetic team, offering quality products, an on-site service and exceptional customer service, WeFixScreenz wanted to get these key messages across to potential customers.  By hiring New Design Group to create a strong company brand identity, they wanted to secure their share of the of the residential and...

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Liberal Ontario – Don Valley West – new website
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The Background The Don Valley West Provincial Liberal Association is a political association whose mandate is to represent the interests of all residents of Ontario and make the riding a better place to live and work in.  It aims to promote Liberal principles and also to improve communication between members, MPPs and the Ontario Liberal Party. A fundamental requirement of any political association is...

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Spring Food Start-up Case Study
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  The Background Spring Food was a start-up based in Hong Kong when this fish manufacturer and trader needed help with their brand design they approached New Design Group. The Challenge Spring Food wanted an eye-catching brand which would make it stand out from its competitors.  A logo, website design, stationery, vehicle livery and packaging were required. The Solution New Design Group created a...

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Braemar College
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The Background Braemar College is a private co-ed secondary school located in downtown Toronto.  Founded in 1995, the school has consistently attracted national and international students attracted by the outstanding educational programmes on offer and the inspirational teachers at the school. However private education is a competitive market and Braemar College hired New Design Group as they wanted to stand out above the competitors...

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Burnham Dental Brand Identity
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  The Background Burnham Dental is the oldest dental practice in Peterborough, Ontario.  With a well established clientele and skilled doctors leading a friendly team, Burnham Dental decided it was time for a complete rebranding to coincide with their move to a brand new building. The Challenge The existing website for Burnham Dental was an unusual black and white design and although it also...

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ABC Funds Case Study: Breaking New Ground In Financial Web Design
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1. Summary ABC Funds is one of the best known financial companies in Toronto. When the company decided to update their conservative website, they want a brand new look to exhibit their professionalism and energy. They needed a website more relevant to today’s modern audience and which would provide an engaging experience for the visitor. They choose to work with New Design Group which...

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1-844-COLOURS: The Case of the Painter’s Moustache
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1-844-Colours from Oakville, Ontario, may be a fresh new start-up of professional painting services, but the canny use of a toll free phone number as the company name, and an exceptionally intriguing brand design, suggest that this company has been around for a while. Not many start-ups have the vision to use such a memorable company name, nor the daring to introduce their company...

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Spacefile Rebranding – And The Company Doubles In Size
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The Background Spacefile is a Canadian manufacturer of high-density storage products developed with modern engineering know-how and which builds its products on site.  The company prides itself on excellent client service and in its 43 years, has provided customised solutions for all manner of business and locations which needed an innovative approach to storage. The Challenge Whilst Spacefile had many satisfied clients to their name,...

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Koala Kidz. The Ultimate Indoor Playground.
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Brand Identity Design. Website Development.Toronto 2013. When the owners of the Koala Kidz indoor playground in Vaughan wanted to launch their new venture, they knew they needed to work with a strong brand development company.  They had big plans for this 10,000 sq. ft area which was certain to include indoor slides, tubes, play areas and much more.  They knew that the brand had...

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The PowerOn Rebranding Case Study – The Case of the Unexpected
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PowerOn is a successful industrial automation company offering solutions for a wide variety of sectors such as pharmaceutical, food manufacturers and water treatment plants.  The company provides electrical engineering, programming and custom control panels amongst other automation specialties.  It has been operating for more than a decade and is based in Concord, Ontario.  It boasts many repeat clients who want to use PowerOn’s brilliant...

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Citibank. Pin Design for Olympic Games in London UK. Case Study.
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  Citibank US organized a contest to get their customers excited for the 2012 London Olympic Games.  They wanted to know who could design the best sponsor pin for the 2012 Games and the call was heard by 350+ designers and design firms.  New Design Group came out on top and our talented Art Director was awarded an all-expenses paid trip to London, UK...

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Just Ducky Yonge Kids. Logo and Mascot Development. Brochures. Signs and Website Design. Case Study.
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The Objective: Just Ducky Yonge Kids came to us in 2006 looking to attract local preschool children and their parents in the Yonge and Lawrence neighbourhood. Nancy Schmeler, the founder of Just Ducky Yonge Kids, wanted to build the leading Indoor Playground and Entertainment Centre in Toronto and realized that an eye catching, bright and playful brand identity was needed to accomplish her goal.  ...

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Non Smokers Rights Association. Campaign Brochures Design. Case Study.
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The Objective:  We had been working with the Non-Smokers’ Rights Association for 6+ years on many projects when they came to us looking for a new brochure; one that that would create awareness among youth involved in health organizations across Canada.  For the past 30 years, the NSRA was determined to change the tobacco industry’s behavior and knew the way to do that was...

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Murrenhil Corp. Brand Identity Design. Brochures and Website Development. Case Study.
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Where would we be without water?  Many people in the western world take clean running water for granted but it is a precious commodity.  Unfortunately oil spills off the coast and in fresh water are a daily occurrence, ranging from small spillages from individual boats in distress to headline-making disasters.  Oil spills have the potential to contaminate the water supply, kill marine life and...

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ToroFx. Logo Design. Stationery Design. Corporate Brochures and Website Development. Case Study.
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The Objective: ToroFx was a Bay Street start-up company and they required a respected and trusted brand identity to promote their foreign currency exchange services around Canada. They were looking to be perceived as a large company that was here to stay. Their company name, which stands for “bull foreign exchange” had to communicate constant success to be able to compete with their Bay...

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Teye Cosmetics. Packaging Development. Water-colour Paintings. Case Study.
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Here are a series of images that were part of a sales pitch and bid for the product packaging redesign for natural based Teye Cosmetics located in Calgary, Canada.  Teye was looking to redesign their product packaging to incorporate more of an ancient and natural feel.  The plan was to infiltrate the Toronto market and open a location in the Distillery District. We went with...

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Construction Company Logo Design. Stationery and Website Design. Case Study.
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The Background When Alu-Gutter, supplier of  aluminium and copper eavestroughs, required a construction company brand design they hired New Design Group to create a new logo design, company stationery and website. The Challenge The construction company brand design needed to depict the fact that the company offered practical solutions to people requiring aluminium and copper eavestroughs and provided professional services. The Solution New Design...

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Catering Company Brand Identity Design. Signage. Stationery and Shopping Bags Design. Case Study.
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  The Mylk Uncookies Branding Case Study – The Nostalgic Case When the owners of Mylk Uncookies decided to open their espresso boutique in Cabbagetown, Toronto, they turned to New Design Group for help with their branding.  The two owners had long dreamt of opening their own business and wanted to do something community orientated.  Being health conscious, they decided that a coffee shop...

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Thomson Nelson. York University. Academical Text Book Covers Design. Case Study.
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  These are a series of book cover designs that were produced by us for Thomson Nelson Publishing. The university marketing textbooks are for sale in university bookstores across Canada. Interestingly, this client came to us through Dmitri Logounov’s York University marketing professor, Kim Snow, who was also one of the authors. Dmitri presented some of New Design Group’s portfolio samples to Kim seeking...

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YATI and Smoke Free Ontario. Youth Organization Identity Development. Logo. Brochures. Website Design.
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The Objective: Ontario Lung Association and Health Ontario were partnering together to create a new educational entity called Youth Advocacy Training Institute (YATI).  Through a public tender the client was seeking a Toronto design company that was able to deliver an integrated brand identity design for the new venture, including training manuals, brochures, promotional materials and a sophisticated website with training software.   The...

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Children Educational Book Design. Layout and Print Preparation. Case Study.
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  This is a small budget project for a writer from Africa who was a math teacher back home. He wanted to share with Canadian children the African practice of using their fingers to multiply and divide while learning mathematics. We designed two characters that were present throughout the children’s book and did multiplication and division lessons. The purpose of the characters was to...

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Financial Company Logo Design. Graphic Design. Presentation Folder Development. Case Study.
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  The Objective: Stoke Realty Partners are in the Real Estate Investment services and Asset Management services business.  It was a start-up company that was seeking a graphic design company and branding agency that would put them in line with the industry leaders.  The Solution: Out of the five initial concepts that we provided, the client selected a design with a modern flair that...

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Konica Minolta. National Major Accounts Program. Brochures Design. Graphic Design.
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  Konica Minolta approached us looking to have presentation folders /sales kits designed for their Business Solutions Division – National Major Accounts Program. Several executives flew in from the USA to meet with New Design Group’s creative team to brief us on the project. Their brochure system was designed and developed in record time; this project came together in one month which left Konica...

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Shulman Law Firm. Brand Identity Design. Logo and Stationery Development. Case Study.
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  This project was a classic example of graphic design and web design for a professional business. In this case it was Shulman Law Firm, a professional corporation. Being a prominent lawyer, Ron Shulman was seekinga brand identity that would communicate the ability to protect and defend.  To communicate this statement we came up with a medieval armour style for his marketing materials. We...

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Professional Company Brand Identity Design. Website Development. Case Study.
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The Background Access One Leadership Group is a professional company offering Executive Leadership Coaching to help individuals realise their full leadership potential.  When the company approached New Design Group they wanted a complete brand identity including logo design, brochure design and website design. The Challenge The company wanted a strong and inspirational brand identity which would make people seriously consider how close they were...

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New Design Group Inc. is a full service brand development consulting agency.

Welcome to New Design Group Inc. website

We are a Toronto based Canadian Graphic and Web Design Company. We offer business development consulting and specialize in the design of graphic and digital tools for businesses and non-profit organizations. Our areas of expertise are Corporate and Brand Identity, Logo Design, Brochure Design, Stationery, Websites and Web Marketing.

This website showcases our graphic and web design portfolio and stresses the importance of having the right brand identity for your business. If you aim to increase revenue, expand your business and attract dream clients, we can help.

Let’s give your business the image it deserves – the Image of Success.
Call us at (647) 271-7463

We offer FREE Consultations for Small Business Start-ups. Over the past 12 years of operation in Ontario we have served around 300 start-up businesses* in different professions. Our consultation is beneficial by helping to prevent you from making costly start-up mistakes. It is FREE because we seek to develop a long-term relationship with you and your business. We will help you to succeed and are confident that you will return and hire us for our services and knowledge.

Visit our blogs about “How to start a small business in Ontario” for more information or simply contact us for a free consultation.

*including: financial advisers, mortgage and insurance brokers, law firms, dental professionals, chiropractors, fitness trainers, ergonomic consultants, IT consulting firms, not-for-profit organizations, child services, school programs and children’s indoor playgrounds, travel companies, manufacturing companies, import/export enterprises, food and beverage makers and distributors, cafes and restaurants, cosmetic retailers, construction companies etc.

Our services include:

  1. Brand Identity Design
    • Logo Design
    • Brochure Design
    • Poster and Signage Design
    • Newsletter Design
    • Book Cover Design
    • Product Packaging Design
    We design custom logos that are bold, memorable and appropriate to your profession and target audience. We visualize your creative brief and design several concepts to choose from. Our designs last and can be registered or trademarked.

    Our brochure design services range from designing a bi-fold or tri-fold brochure to a 50 page plus brochure or catalogue for your business. If your product or service line is going to change with time we would suggest a branded company pocket presentation folder with designed inserts for the products. When you change a product, you change only the corresponding insert without reprinting the entire brochure system.

  2. Website Design
  3. We start a website design project with a thorough audit of the existing functionality and comparison to your operational needs. Depending on the nature of your business we will suggest a list of website modules to be implemented in your website’s content management system: website modules like social media sharing, blog/updates, contact us form and newsletter subscription module are a must for any modern website.

    We tailor the websites functionality to the particular style that your business operates in. For a kitchen design firm or a construction company we would suggest an additional portfolio module that allows showcasing stunning photos and videos of the projects. For a fitness company or lifestyle coach it would be useful to have an events calendar and clients’ personalized account sign-in module where they can receive and keep their to do lists, dietary and work-out schedules.

  4. Web Marketing
  5. Given recent search algorithm updates from Google the importance of social media for business marketing is a no brainer. We help businesses create social media pages including:
    • Linked-In company page set-up and design
    • Facebook company page set-up and design
    • Google+ company page set-up and design
    • StumbleUpon account set-up
    • Twitter account setup
    • Company YouTube channel design
    • Pinterest account setup
Take a look through our services list via the navigational menu on the left-hand side to see our portfolio and find out more about our services. We are here to help you and your business succeed.

 
 
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