Your brand identity communicates your vision, mission, and culture.
It motivates your company and presents your products to the world.
It engages all senses. It is seen, touched, heard, savoured, and felt.
Your brand identity project draws in all elements of your company and
brings them together into a cohesive, unique, and recognizable expression
of your enterprise.
Using what we learn in the Understand phase, we populate the categories of our brand key. The brand key is designed to Synthesize our learnings in a way that leads us to the essence – the heart — of your brand.
– It presents the interrelationships of various company, situational, and audience aspects.
– It focuses our knowledge on the qualities and expectations of the new brand.
– From this synthesis of information, the brand key yields a statement about the essence – the heart — of your brand.
You see the results of our Finalize stage in a final storyboard presentation. Your approvals allow us to move your brand toward its Launch phase. Production begins and planned activities commence.
– Your organization may want to handle final production of materials, or NDG can take care of final production, engaging our many top-quality suppliers.
– New Design Group prepares print materials such as business stationary for reproduction and distribution within your company.
– NDG readies your website and takes it online.
– Planned marketing and awareness activities begin.
– NDG can supervise any part or all of the launch activities