It’s fair to say that a manufacturing company logo sits at the heart of the company’s visual brand identity.  Its colours dictate the colour palette used in the web design as well as in brochures, adverts, billboards and vehicle signage.  But the logo must do far more than set the colour scheme – it needs to say something very specific to the viewer. Customers...

In our previous article for business start ups, we discussed the importance of defining your brand identity, and started to delve into the creative world of producing the visual identity of your brand. This outward expression of your brand is critical to its success. It needs to succinctly summarize what your brand is all about – the variety and quality of the products you...