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As the owner of a new property rental company you have two different target markets to attract simultaneously.  One, the landlords who want to advertise their rental property with you, whether it’s a commercial office or warehouse, house or apartment, and two, the potential tenants who want to rent out properties you advertise. Property rental is not as simple as putting an apartment on...

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Webdesign sample for health clinic
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As a trained fitness professional you know everything there is to know about healthy lifestyle choices.  You also know that the average man and woman on the street would feel invigorated, refreshed and look their best if they incorporated more exercise and healthy eating into their lives.  So perhaps fuelled with enthusiasm and excitement about sharing your knowledge with others you have taken the...

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logo and website design for financial industry
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When you’re in the business of giving financial advice you have to influence people to choose your expertise in all matters financial and to trust you with their money in preference to all other financial advisors.  But without a professionally designed brand, you don’t stand a chance.  The 2012 report by Advocis (The Financial Advisors Association of Canada) states there are over 90,000 financial...

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logo and website for children playground
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  Whether you are in the business of providing day care for pre-school children or entertainment services specifically for the young ones, your business has some high standards to abide by.  Not only must your staff be fully qualified, but your facilities must be exemplary and meet all legal standards.  You have to meet the many high expectations of parents, which are probably as...

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Logo and website design for lawyer
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If you are setting up your own law office or branching out to offer your attorney services independently, you need a professionally designed brand to make an impact in the market place and attract new clients. Everyone will need an attorney at some point in their life.  Whether it’s to buy a new property, deal with a divorce, apply for citizenship or to undertake...

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Webdesign sample for health clinic
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All health care professionals such as dentists, chiropractors and optometrists need a top quality brand design to assure new patients that they offer exceptional services. Health care professionals are held in high regard by many. People appreciate that these talented individuals have studied hard all their way through college and higher learning institutes to equip themselves with the skills to diagnose and effectively treat...

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The beauty business is highly competitive so to flourish, your company needs a professional brand identity to persuade clients that your products are better than the rest and are essential necessities rather than needless indulgences. Beauty may be in the eye of the beholder but when you are launching your beauty business, you need it to appeal to as many people as possible.  When...

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logo for non-profit
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 A non-profit organization requires professional brand development and an effective internet presence to flourish and achieve its objectives of raising funds and awareness. As a non-profit organization, you require excellent promotion on par with that of a commercial business.  Don’t fall into the trap of thinking a marketing strategy is only for companies who want to make a profit.  A clear brand design and...

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You thought you had nailed your brand by carefully designing the logo one evening over a beer while approving the website, adverts and flyers so kindly designed by a friend of a friend. But you’re bitterly disappointed with sales to date. You paid your friend well and you really expected a better return on investment. Perhaps it’s time to call in a professional brand...

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Product packaging is a funny old thing. For some businesses it is immaterial – if you’re selling a car, a house, a holiday, packaging doesn’t come into the equation. If you’re selling kitchens, televisions or fridges, the packaging isn’t what sells the product. You display the product in all its naked glory for clients to see, touch and choose.For many other products the packaging...

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You’re getting your new business off the ground but have you fully defined its brand identity? I’m not talking about using a cute picture for your company logo. I’m talking about identifying the attributes of your brand, being clear about how it differs from the competition and deciding on its tone of voice. These fundamental concepts must be given due consideration if you are...

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Jump Into Action. Campaign Identity. Logo and Collateral Design. Brochure Development.
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  The Objective: YATI is a joint venture of The Lung Association and Health Ontario and they were looking to develop an identity campaign to reach out to the youth across Ontario.   It was essential that this new identity inspire youth to advocate, educate and promote health in their communities.   The Challenge: We had to produce unity throughout all branding materials, from the...

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