YATI logo design photo

The Objective: Ontario Lung Association and Health Ontario were partnering together to create a new educational entity called Youth Advocacy Training Institute (YATI).  Through a public tender the client was seeking a Toronto design company that was able to deliver an integrated brand identity design for the new venture, including training manuals, brochures, promotional materials and a sophisticated website with training software.

 YATI folder design

The Challenge: We were asked to design a logo that would be accepted by a rebellious group of teenaged Canadians. The logo had to be “cool”, stand out and empower members and audiences.

YATI brand identity design

The Solution: The winning design shows silhouettes of the action driven group standing on the YATI abbreviation.  It is a timeless concept that is used throughout all of the marketing and educational materials of Youth Advocacy Institute across Ontario and received many compliments from youth and government officials.  It symbolizes an action oriented “Stand Up, Speak Out!” concept and our design is proudly worn on the pins, briefcases, and backpacks of politically active youth and their mentors.

YATI presentation folder design

YATI logo design

YATI website design screenshot

YATI website screenshot

Date
2005-2008

Client
Ontario Lung Association

Brand
YATI

Industry
Youth Organizations. NFP.

Capability
Logo Design
Website Design
Brochures and Pamphlets
Pins. Bags. T-Shirts

Share with your friends:Share on FacebookShare on Google+Tweet about this on TwitterPin on PinterestShare on LinkedInBuffer this pageShare on RedditEmail this to someone
Get a quote
?