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Braemar College

The Background Braemar College is a private co-ed secondary school located in downtown Toronto.  Founded in 1995, the school has consistently attracted national and international students attracted by the outstanding educational programmes on offer and the inspirational teachers at the school. However private education is a competitive market and Braemar College hired New Design Group as they wanted to stand out above the competitors and attract more students and parents to the school by a modernisation of their brand identity. The Challenge New Design Group reviewed the existing brand of Braemar College, the target market as well as the college’s unique selling points and determined that the following elements needed to be reworked: logo website brochures The Solution New Design Group subtly altered the Braemar College logo to create a version which depicts a level of authority appropriate for a college that is nearly 20 years old. The brochures were created using a blue colour scheme – a colour synonymous with trustworthiness and stability.  However to avoid the college appearing as or pompous, the brochures were cleverly designed to blend the somewhat corporate blues with bold use of images of students, soft sloping fonts and a intelligent use of white space to allow the reader to easily absorb everything on each page. The overall result was a modern, professional and very captivating set of printed publicity materials. The website was designed with all the same branding elements – the professional blue colour scheme, large images of students succeeding, and imaginative use of large, gentle fonts to capture attention with inspiring and simple statements: Imagine, Excel, Succeed. Date 2014-ongoing Client Braemar College. Brand Braemar College. Industry Education Scope Verbal Branding Brand Identity Design Brochures Design Newsletters Design Website Design Social Media Pages Website...

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4 Ways Construction Companies Can Increase Brand Exposure At Minimal Cost

Never underestimate the power of your construction company brand.  Powerful brands are firmly linked with quality, reliability and professionalism in the mind of the consumer, and consumers are known to be loyal to their preferred brands.  Using a professional company to create your brand will leave you poised to bulldoze down the road to success:  the visual identity created will demonstrate your company as  a provider of a high quality products, flawless customer service, and a company which delivers its promises on time, every time. But however wonderful your construction company brand, it needs plenty of exposure.  Don’t automatically think this means you need to take out expensive newspaper advertising: there are plenty of other tricks of the trade.  Here are 4 foolproof ways to get your company’s brand seen time and time again with minimal financial outlay. 1. Brand Your Staff When your crew are working on a job, they are all visible to all passers-by.  When your staff are manning the office, they will meet potential customers face-to-face.  So brand your employees!   Provide eye-catching, branded uniforms that will make an impression in the viewer’s mind.  And if you can come up with a catchy slogan, that you can emblazon on the back of your workers’ backs, even better.  Be inspired by slogans such as “We Nail It”, “Creating Strong Foundations” and “Building Your Vision”.  The more unusual the design and slogan, the more memorable it will be in the minds of your potential customers. 2. Brand Your Vehicles Don’t view the vehicles you use to transport your staff and construction materials as modest objects whose only purpose is to get A to B.  Your vehicles are an important part of your brand awareness arsenal – get them branded with livery that shouts out for attention.  People in the locality will see them time and time again as they wind their merry way down the streets – and a branded vehicle that invites further scrutiny and proudly displays your company name, slogan and contact details, will be sure to rustle up more business in the future. 3. Use Lawn Signs Don’t let your construction crew work anonymously. Display lawn signs conspicuously where they cannot be overlooked.  Construction is never an overnight job, so capitalize on your presence: make sure passers-by appreciate which company is carrying out such a sterling job.  Ensure your brand is highly visible and by including your contact details, anyone who admires your work, can easily well look you up when they are in need of a construction company. 4.  Train Your Staff We’re not talking about training your staff to build buildings – although we confess that is important.  Go the extra mile and train all your staff to deliver impeccable customer service at all times.  The recipient of excellent service will always be delighted and will remember it long term.  And they won’t be able to resist telling their friends about the construction company that did a great job, kept them abreast of progress and delivered on time. Word of mouth recommendations are priceless when it comes to increasing your construction company brand awareness – most people prefer to use a new company that has been recommended by a friend. All companies want to increase their brand exposure at minimal cost, but construction...

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Burnham Dental. Brand Identity Design. Website Development.

  The Background Burnham Dental is the oldest dental practice in Peterborough, Ontario.  With a well established clientele and skilled doctors leading a friendly team, Burnham Dental decided it was time for a complete rebranding to coincide with their move to a brand new building. The Challenge The existing website for Burnham Dental was an unusual black and white design and although it also contained plenty of client information, the website and associated brand needed a far more modern look. Burnham Dental hired New Design Group to rebrand their business, focusing on the logo, website, business card, uniforms and signage for the new building.   The Solution New Design Group created a new logo which on first viewing could be mistaken for a flower – but on closer inspection the petals can be seen as simplified outlines of perfect teeth.  This clever design is reassuring – flowers in general are symbolic of growth and positivity – and the subtle depiction of perfect teeth suggests that is the objective of this clinic. The chosen brand colour is blue – a gentle and calming colour which is an excellent choice for a dental practice – a place most people would not choose to visit.  Additionally blue suggests reliability and trust. The brand colour and logo were used on the website, uniforms, business cards and signage within the new building to build a cohesive and consistent brand identity, and to allow this well established dental practice to show itself in the best possible light and attract new clients to its dentist’s chair....

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Web Design Process – Behind The Scenes [INFOGRAPHIC]

(click image to enlarge) Share the INFOGRAPHIC On Your Site, Copy The Code Below: <a href=’https://www.newdesigngroup.ca/blog/web-design-process-infographic/’ target=’_blank’><img src=’https://www.newdesigngroup.ca/ndgcnt/uploads/2014/08/periodic-table-of-web-design-process-new-design-group.png’ alt=’Periodic Table of Web Design Process’ width=’540px’ border=’0′ /><br /><strong>Periodic Table of Web Design Process – created by <a href=’https://www.newdesigngroup.ca’ target=’_blank’>New Design Group</a></strong></a> Share with your friends:FacebookGoogle+TwitterPinterestLinkedinBufferRedditemail Looking for a PDF version? Download it here. The Web Design Process When a business needs a new website or they want to replace their existing one, they usually pass the project into the hands of a recommended web design and development agency. A sensible move. After all, most companies don’t have the in house expertise to tackle such a complicated project and one where the final result is critical in attracting new leads and generating product sales. The creation of every website follows a clear web design process. A client who understands the basics of this process will appreciate what happens at each stage, will be clear about when the process can easily change direction and can communicate more knowledgeably with the web agency. Also, the more they know, the more the information provided by the web design team in their updates will make sense and prove more useful. As such, we’ve created an infographic to display our vision of the web design process. It covers each step from the project brief and understanding the client’s needs to launching the final version and providing maintenance. Read on if you want to understand more about the process, if you want a stress-free relationship with your designers and developers and if you want to achieve a website that matches your needs and expectations. Why does web development take so long? A new website won’t happen overnight. When a web development company estimates the timeline to create a new website, some clients may be incredulous. “I just want a few pretty looking pages with nice photos, and some internal clicks here and there. Oh and a ‘Sign Up for our Newsletter’ button, and the ‘Contact Us form’. But they’re easy to do, aren’t they? Surely that won’t take more than a week. Oh – did I mention the custom shopping cart and online payment system I need?” If you’re hoping to get a new all-singing, all-dancing website, here’s why it may easily take 3 months before your customers will get to see it: Step 1: Brief From the web design agency’s point of view, the brief is typically their first contact with the project or even with the client itself. It is also usually the most important step for both parties since everything discussed here will influence the end result. This is why the client must make sure to provide the clearest and most detailed brief possible. The purpose of the brief is to convey an accurate project definition to the web agency. The client needs to explain their business, their target audience and the goals of the website – is it to wow a young visitor with exciting imagery and modern videos? Or is its function to allow no-nonsense online shopping for an average parent? With the help of the agency, they need to define technical specifications – should the website be optimized for a certain resolution or browser? What kind of mobile version do they need? Would responsive design suffice? Also during the brief,...

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Koala Kidz. The Ultimate Indoor Playground.

When the owners of the Koala Kidz indoor playground in Vaughan wanted to launch their new venture, they knew they needed to work with a strong brand development company.  They had big plans for this 10,000 sq. ft area which was certain to include indoor slides, tubes, play areas and much more.  They knew that the brand had to be strong to stand out in the indoor playground market and to attract lots of parents and their children. The owners decided to work with New Design Group based on the latter’s strong portfolio of brand design success for a number of other children focused companies: Gymalaya,  Just Ducky Yonge Kids and Yes I Can Nursery School.  They also knew that New Design Group could successfully guide them through the complete branding project and advise them of all the marketing materials they would require to succeed. The Name And then came the first challenge.  The company owners were keen to call the new venue ‘Daddy’s Camp’.   New Design Group had serious reservations about this choice:  what would this name tell people about the company?  It seemed unlikely that the general public would immediately understand that ‘Daddy’s Camp’ was a fun indoor playground designed specifically for young kids.  New Design Group diplomatically discussed the name choice with the owners and explained how critical it is to have a name that reflects the business. After reviewing the brand expectations, and brainstorming some alternative names, the final name was chosen: Koala Kidz.  Immediately this name states that the venture is for children and gave New Design Group the opportunity to develop the visual identity of the brand with some cute koala characters. The Mascots A mascot for any company is always a nice addition.  But for a kids’ indoor playground that wants to attract children and their parents, it’s a great marketing tool.  The more unusual or cuter the mascot, the more likely it is to be remembered.  Add in some bold words to support the mascot and people will soon understand which company the mascot represents. New Design Group decided to create a girl and boy koala bear as the mascots for Koala Kidz.  Not only do the mascots form the basis of the logo, but these cute koalas are timeless and can be used across all marketing materials.  They can be shown taking part in the wide variety of activities on offer at the venue and can adapt with the times. Furthermore these adorable characters were designed simplistically – specifically to allow them to be created as soft toy mascots that can then be given away to children at special events and birthday parties. The Logo The logo clearly shows the koalas sweetly holding hands while the playground name ‘Koala Kidz’ floats above them in large, clear coloured letters.  Cute? Yep……  Eye-catching? Definitely…….  Memorable?  You bet! The Venue The owners of Koala Kidz had great ideas for the interior decoration of the indoor playground.  With New Design Group assisting them every step of the way they were able to create wall designs to re-emphasise the company name and showcase the koala mascots at every opportunity.  In fact an enormous koala head is centre stage in the main room reminding kids at every turn that Koala Kidz is THE place to drag...

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The PowerOn Rebranding Case Study – The Case of the Unexpected

PowerOn is a successful industrial automation company offering solutions for a wide variety of sectors such as pharmaceutical, food manufacturers and water treatment plants.  The company provides electrical engineering, programming and custom control panels amongst other automation specialties.  It has been operating for more than a decade and is based in Concord, Ontario.  It boasts many repeat clients who want to use PowerOn’s brilliant engineering skills time and time again. But it’s also a company with a big vision and knows precisely where it wants to be in the market – and that’s up there with its biggest competitors in Canada, the US and beyond.  When PowerOn was unsatisfied with their outdated website they approached New Design Group with a proposal for a straightforward website redesign project.  But the final project encompassed far more – this was the case of unexpected redesign requirements. 1)     The Initial Brief The company had a clear vision of their new website:  it needed a modern design, had to be user-friendly, visually exciting, highly persuasive to attract new clients, and perfectly search engine optimized (SEO).  Their existing website had no SEO and they were well aware that they were missing out on potential customers getting snared by their competitors with better ranking websites. Another irritation with their existing website was that they were unable to make updates directly as the website had no Content Management System (CMS). 2)     Data Gathering An important step for any brand development company such as New Design Group is to fully understand the client, the products, the target market and in the case of an established company, the existing marketing portfolio.  New Design Group quickly realized that PowerOn’s existing branding materials showed little consistency – the website, brochure and PowerPoint presentation all had a different feel.  In addition there were other areas that PowerOn was simply not harnessing in their marketing efforts:  for example, staff and company vehicle branding was non-existent. 3)     The Emergence of the Unexpected Redesign Requirements PowerOn is a well established company that is growing fast and is trying to break into the US and European markets.  They fully appreciated the need for a strong, professional and consistent brand and were very receptive to New Design Group’s branding update recommendations – soon the original brief was expanded to include a redesign of all branded materials, plus the creation of some new elements. 4)     Key Challenges Unsurprisingly PowerOn wanted to move quickly on this project.  The key challenges for New Design Group were: To complete the redesign of everything in the shortest time possible Not to deviate too far from the current visual identity of the brand as it was already well recognized within its niche industry   5)     The Redesign Project One of the key objectives was to create a professional and credible brand in line with that of PowerOn’s partners: Omron, Rexroth Bosch Group and 360 Guarding, and to have a brand more superior than those of its nearest competitors.  The brand needed to personify PowerOn as a big player in a competitive industrial automation industry and to do justice to the excellence of the engineering skills on offer. From the very first viewing, PowerOn’s modified brand needed to convey professionalism, expertise and to clearly explain the capabilities of the company.  Any potential customer who...

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DMHS. Durham Mental Health Services. Before and After Case Study.

The Background Durham Mental Health Services (DMHS) is an accredited charitable not-for-profit agency offering free and confidential mental health services.  It began operation in 1987 and over the past 25 years has grown into an agency with over 100 employees and which offers a range of mental health services throughout the Durham area. The Challenge DMHS hired New Design Group to update their brand identity to show potential clients and their families that they were well organised and offered a highly professional service to individuals and families who are living with mental health issues. In addition DMHS wanted their visual brand to help encourage people to make donations to the organisation which would be seen as trustworthy and ethical. The key requirements were to update the: logo website signage brochures staff identification badges The Solution The pictorial element of the logo was changed from a map of Durham Region (often visually perceived as a schematic practical-looking building) which would not automatically relate to the services on offer,  to a softer, more caring design – one where a person is seen reaching up in a supportive pose.  The bold maroon colour of the original logo was maintained as was the easy-to-see DMHS text. The logo and brand colour scheme was then used as the basis for further design elements.  Brochures were created with the key phrase ‘Hope is Essential’ and the new web design is not only well branded but has a modern, easy-to-navigate layout which highlights the key messages of this charitable not-for-profit agency. Before Solution/After Images Date 2013 Client Durham Mental Health Services Brand DMHS Industry Health services Scope Verbal branding Brand identity design Marketing materials design and print Brochure design Presentation folders and inserts design Website...

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Non Smokers Rights Association. Campaign Brochures Design. Case Study.

The Objective:  We had been working with the Non-Smokers’ Rights Association for 6+ years on many projects when they came to us looking for a new brochure; one that that would create awareness among youth involved in health organizations across Canada.  For the past 30 years, the NSRA was determined to change the tobacco industry’s behavior and knew the way to do that was to help young Canadians understand Big Tobacco marketing and put an end to the appeal for new recruits. The Challenge:  It has been awhile since we were youths ourselves, so we had to dig deep and think of a way to ensure this brochure would be visually appealing to youth.  How do you make sure the Canadian youth pick up this brochure and leaf through it to get to the content?  When the topics to discuss can be quite hard hitting and graphic, how do we make sure to highlight the issues in a way that brings awareness and not resistance? The Solution: We came up with several concepts for the cover, as this brochure was sure to be judged by its cover.  Along with the Non-Smokers’ Rights Association, we decided on a cover that triggered thoughts of a crime scene drama.  We produced 72 of striking and straight to the point pages which proved to be a great success amongst health related youth organizations across Ontario and Canada.  With the plethora of interesting images and attention grabbing headlines, the brochure was seen as an accomplishment by many youth delegates and health officials. Date 2008 Client Non-Smokers’ Rights Association Brand NSRA Industry NFP Scope Brochure Design Print...

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Lovable Logos To Impress Parents and Appeal to Children

If your business relies on the attendance of children, whether it’s a kids’ entertainment venue, gymnastics centre or a summer camp, don’t design your logo simply to impress the parents; it should also be highly appealing to children. Parents naively believe that they wield all the power in their parent-child relationship but when faced with a determined small person, adamant that they must visit a kiddie venue they saw advertised, the parents may have little option but to comply.  By the time children reach school age, most can recognise many big brand logos, and rest assured that McDonalds, Angry Birds and the logos of entertainment venues close to home will be amongst them. Of course, a children’s venue logo must also send out the right message to parents:  it must show that the company is professional and sufficiently trustworthy to look after their babes.  A  professionally designed logo, which is well crafted and well thought out, is the only option to achieve this. The alternative – the amateur design – should never, ever be considered when children are the target market:  parents will assume that a company which skimps on logo design will similarly skimp on their approach to child care. A Logo As most business people appreciate, a logo must become synonymous with the company name, services and its philosophy in the customers’ minds.  Its design must reflect what the business is all about, it must be more noticeable than that of the competition and must be hard to forget.  It is a visual depiction of the company and the intelligent use of colour, font and any image in the design is required to immediately show what the company is all about. w A Lovable Logo For Children’s Venues All of the above points hold true.  But in addition, when a logo is required for a child orientated business, there are several key design elements to be drawn on: Bold colours: When primary colours are used to design a simple, child-friendly logo which shows children having fun, both parents and their children will immediately understand that the company offers facilities for kids. Fun and Friendly:  the more fun, friendly and engaging the logo, the more effective it will be.  Children will want to know when they can visit this great place; parents will be phoning to check the opening times. The Mascot:  this is the pièce de résistance when it comes to child friendly logos.  By incorporating a friendly animal or child mascot, a whole new way of advertising the business opens up.  Not only does the persona breathe life, uniqueness and memorability into the logo, but the cheeky chappie (or chap-ess) can be designed to show everything offered by the company:  wearing a party hat on a birthday invitation, tumbling across a website, beaming out of a flyer, or even coming to life as a soft toy. Appropriate: care should always be taken when designing a logo. It needs to show what is on offer without causing alarm:  the cute foxie that looks so nice to adults could be terrifying to small children with all its shiny teeth;  the cartoon of children having so much fun that they look positively hyperactive could be terrifying to many parents. Companies who are promoting services for children would do well...

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Murrenhil Corp. Brand Identity Design. Brochures and Website Development. Case Study.

Where would we be without water?  Many people in the western world take clean running water for granted but it is a precious commodity.  Unfortunately oil spills off the coast and in fresh water are a daily occurrence, ranging from small spillages from individual boats in distress to headline-making disasters.  Oil spills have the potential to contaminate the water supply, kill marine life and birds, deteriorate our health, and alter the ecosystem of coastal wetlands irreversibly.   Fortunately there are companies who care passionately about the environment such as the Murrenhil Corporation who are true green champions. They are an eco-friendly company which was established in 2008 and developed the world’s fastest first response oil containment system: ROC (Rapid Oil Containment). This film laminate system can simply and effectively contain an oil spill before it spreads and carries out its devastating damage, helping to keep the planet’s waters free from pollution. But more innovatively it is held in a small canister, no more than 20 inches in length making it the only oil containment system small enough to be stocked in all water-front locations – it requires 1/20th of the storage space taken up by similar materials on the market. The Branding Objective Having developed such a great product it’s no surprise that the Murrenhil Corporation wanted every marina in the Americas to be equipped with it  – because quick action to clean up an oil spill is imperative to minimize environmental damage. To make its voice heard in the big, wild, ocean-faring world, Murrenhil Corporation wanted a very strong brand – a professional and eye-catching identity which would reflect the fact that they were at the forefront of green initiatives regarding prevention of water pollution.     The Brand Development Company Choice The Murrenhil Corporation approached New Design Group in Toronto after being impressed with the portfolio displayed on their website.   The two companies immediately saw eye-to-eye:  Murrenhil Corporation admired the creativity and professionalism of the New Design Group team; New Design Group loved the philosophy and enthusiasm of these green champions and admired their strong environmentally focused beliefs.     The Branding Requirements The brief was to redesign a range of marketing materials as part of a new sustainable brand identity.  New Design Group worked closely with Murrenhil Corporation to fully understand the products, target market and objectives of the company.  The aim was to create a brand that was memorable and would evoke a strong emotional response in people who saw it, and to reflect the ecologically sound principles the company is based on. Company logo Two different company logo designs were created.  The logo preferred by the client shows a large ‘M’ in calming marine blues and greens, with a gentle green line below, reminiscent of calm waves on the ocean.  By using curved lines and graduated colors the logo reflects the gentle lines and colors found in nature.  The overall look is classic, memorable and professional. Product logo A range of concepts were designed.  To unify the product logo with the company logo, Murrenhil Corporation chose the product logo designed with the same marine blues and greens.  On first viewing, the design suggests an octopus, which is apt as these living creatures will be protected by the ROC system.  Viewed differently the circular part...

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Total Rating 5 out of 5 based on 2 votes.

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