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 web design |
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Shopping for the website design?There are some things to consider in web design: Fist is that website simulates the brand personality of the company as no any other marketing materials. In some cases the website is more efficient and effective in bringing in a buying customer than any other marketing initiatives. If you have a website – take an unbiased look at it – does it communicate what your company is about? Does your website express the culture of your company? Go through the content, colours and other parts of your brand identity – does it provide your web page visitor with the same experience as in the real world? Is your website committed to the success as you are? If you are not sure please set a consultation on website redesign with us – it’s free and we’ll travel to your office. Please fill up this form. If you don’t have a web presence at the moment but considering getting one of the greatest marketing tool of our time please continue to read, you might find something interesting for your consideration. Website design costSecond main point is the cost of having the website – some clients are not sure about starting the web design project because they think it will bring them additional fixed costs and think those costs are significant and in some cases worthless. Let us show it’s not exactly true.Fixed costs of having the website come from the domain name yearly cost, hosting cost and maintenance fees that design company is charging for updating and “web maintenance”. In our opinion you should not pay to the design company anything more than fees for designing your website . Domain name and hosting - you can and should purchase separately – this way you will have total control over your website and easily switch to other web site design agency without hassle. Don’t forget to request your website code on the disk, once the web design company is finished working on the design of your website. This simple operation will ensure your peace of mind in case if you decide to move on to other programmer or web developer for any reason. Domain name registration cost is anywhere from $7 to $20 a year, hosting for the simple website you can find for maximum of $150 a year. That is all cost you should consider. Approximately $200 a year for the tool that can bring you 50% of your yearly revenue – it’s our own experience and it can vary depending on your industry. Content Management SystemNow you can ask: how am I going to update my website? Here is where the “maintenance fees” step in.Some companies can ask you for the $100 a month and say it will include your hosting. Stop. You might be required to pay this for the life span of your website which can be 5 years or more. This is $6000 addition to your web design cost!!! Consider getting a web design firm that is able to supply you with the tools to update your own website. The cost of this program called Content Management System or CMS is lower than maintenance fees. There are different CMS around and the choice should depend on the desired functionality. Here are some examples: 1. Open Source Content Management Systems (Post Nuke, Joomla! etc.) – we use this systems when client requires some level of security concerning their client-office relationships. There is a great choice of pre-designed features like accounts and group management, powerful My SQL database with queries, calendars, polls, and tons of other features. This kind of CMS written on PHP best suites for the portal style internet sites and might be comparatively slower than other systems. Pros: - Great number of built-in features manageable from the comprehensive administration panel. - Incorporated security – it will warn you if there is any suspicious “hacker like” activity. Cons: - Slower loading time of the content – the website system takes time to pull up the content (text, pictures, scripts) from the different database tables. - It’s still designed for the administrator who has a medium level knowledge of the web programming – some of the features might not be easily manageable by your secretary. - If you decide to adjust it to your business model (there is never 100% match) you may find it costly to pay for the highly skilled programmer to do the adjustments. - General set up/installation requires time and money. 2. Content Management Systems that you purchase to use from the development firm. This we can discuss in greater details if you have a lot of money to spend. 3. CMS that design company rents to you on the monthly basis. Some of your website’s areas are hooked up to their server and you have an access there to change the content. This undermines the definition of the freedom of choice – you basically hooked on their system and can not move fast from them and obligated to pay for the monthly usage. 4. CMS for the website that we offer is light and tailored to your business model; the unique and state-of-the art technology allows us to supply you with the features/modules that only your company requires. - It’s something that will be done for YOUR business: whether you need to publish articles and have it your own way (for instance first paragraph on the home page, “read more” link, the rest will be displayed on it’s own page), - To have the archive of the articles/ news on the website - To have the database of your customers/clients with ability to email them your newsletter or other updates or contact one or group of them separately - Client-office-sales relationship mechanisms – set-up the client/sales people username/password, give them access to the part of your secure area on the website to collect the documents you produced for them - Easy to use editor for all web pages with ability to manage text, links, images etc. - Manage photo pictures through the Photo Gallery manager - Set-up events or trainings and have your clients pay for them online - Any other “fantasy” without which your business will not collect the dollars it should - It’s flexible on using XML or My SQL databases - It can easily be managed by the secretary who has Microsoft word proficiency - Because it will be tailored to your business needs - you pay only for the functionality you require and only once – no maintenance fees - only development cost. - It has a SEO module for the Meta Tags of each and every webpage. Call us now to set the free consultation and presentation on the website design or web site re-design 416 932 15 69. |
   
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