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Facebook Paid Messaging – Celebrity Culture and Sneaky Tricks
At the end of 2012, Facebook launched a new tool in the USA enabling users to send messages directly to the inbox of non-friends by paying a fee. Normally messages to non-friends get directed automatically to the ‘Other’ folder which may well get overlooked by the recipient. This system is now being trialed in 36 countries. The media have taken up the story with enthusiasm and have focused on how this enables people to send messages to the inbox of their favorite celebrities. In a celebrity obsessed culture this idea may appeal to many –...
read moreLesser Spotted Social Media for Businesses Marketing
Many articles on social media marketing for businesses focus on just the big names: Facebook, LinkedIn, Twitter and the up and coming Pinterest. But there are literally hundreds of social media websites which seem to be popping up with alarming frequency and which are all vying for the attention of users and businesses. While these don’t have the same kudos as the big boys, time will tell if they will grow up to become serious competition. Here’s the lowdown on some to keep a keen eye on which seem to have real potential and specific...
read moreTwitter – Should Your Business be Tweeting?
Launched in 2006, Twitter is a social media platform which now has more than 500 million registered users and is second in popularity only to Facebook. Its name was specifically chosen by creator Jack Dorsey as it means both ‘chirps from birds’ and also ‘a short burst of inconsequential information’. For some people, that’s all Twitter is – inconsequential information packaged in short messages (tweets). For others it’s their lifeblood. Diehard fans use Twitter to send regular tweets to all their friends (followers) to tell them what is...
read moreYouTube is Big –But is it Big for Business?
In early March 2013 Google proudly announced that YouTube had reached 1 billion unique visitors to the website every month. That’s a hellava lot of folk who all enjoy uploading and viewing video clips on this video-sharing social media website. It may not be the only video-sharing website out there, but it has well and truly cornered the market. YouTube was launched in 2005 and was swiftly purchased in 2006 by Google who clearly saw its potential – or maybe they took a peek at their crystal ball to check out just how big YouTube would get. ...
read moreLinkedIn Now has Real Potential to Market your Business
Don’t write off LinkedIn as the social network site just for professionals on the look-out for their next great career opportunity. Times are a-changing and LinkedIn has been savvy enough to modify itself to ensure it is a real contender in the social-media-for-business-marketing arena. In the Good Old days LinkedIn was launched in 2003, and since its inception it was very much seen as a website designed for professional networking. A platform where an individual could advertise their skills and know-how in the hopes of securing a new job,...
read morePinterest for Targeted Marketing
If you had the opportunity to market your business directly to thousands of people already interested in your niche, on the fastest growing website in the world, would you be up for the challenge? If the answer is a resounding yes then check out Pinterest. Pinterest is a relatively new social media site which was launched in March 2010 and its claim to fame is that it is the fastest ever stand alone website to reach 100 million monthly unique visits. It now has over 12 million users with over 80% being women and is the third most popular...
read moreIs Your Target Market Stumbling?
You may already be tapping into social media such as Facebook, Twitter and LinkedIn to promote your business and to create a community of followers who enjoy your posts and snap up any offers you advertise. But do you know if your target market is stumbling? StumbleUpon is a social media site unlike the others. It’s like free falling between different website pages which are pushed the user’s way based on areas they have expressed an interest in. As StumbleUpon explains, it is “a giant collection of the best pages on the internet…. We...
read moreKick-Start Your Company Presence on Facebook
To begin with let’s revisit some Facebook statistics because they are truly impressive. Nearly one billion people use this social media website which makes it second only in popularity to Google.com. In Canada over 50% of the population uses Facebook and other amazing statistics being pitched around the internet include the claim that half the Canadian population log onto Facebook at least once a day. If you want a piece of the Facebook action to promote your business, then read on to learn more. Facebook is so popular because it has been...
read moreSocial Media for Businesses – Should You Believe the Hype?
Social media has revolutionized interaction between people across the world. A few short years ago no-one could have imagined that they would be sharing their favorite articles, news or photos with virtual strangers half way around the globe via a few clicks of a button. But that is now the reality of the world we are living in, thanks to social media. We’re talking Facebook, YouTube, Twitter, Stumbleupon, Pinterest, Foursquare and Instagram amongst many, many others. Take a look at some of the mind blowing statistics about social...
read moreSocial Media Marketing: Have you Got Time?
If you’re a Facebook fan, chances are you spend a good part of your leisure time checking out what your friends have been up to, uploading photos and updating your status. Maybe you prefer Twitter and enjoy following celebs and reading their opinions via their tweets. Whatever your preference it has never been easier to be social. So what about your business? Should you get on the social media marketing bandwagon? Many advocate social media as a marketing tool for businesses. In fact if you read some articles you may feel that you will...
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