Graphic and Website Design for Professional Firms
To date we have worked on 150 graphic and web design projects for different professional companies in Toronto and across Ontario.
We have designed corporate identities, logos, brochures, presentation folders and websites for lawyers, dentists, accountants, medical and insurance businesses.
The main idea behind designing a successful brand or corporate identity for a professional business is to understand the target market and competition.
Who is buying your services and why?
What is the most efficient and effective way to reach out to them?
If you are just starting your professional practice it is best to go for our Brand Identity Design Package where you will get the overall image of your company designed in one shot.
We will put your practice on the road to success. You will have a logo and stationary, brochure and flyer, newsletter and website.
We will also create a Linked In and Facebook professional company page for you to take advantage of all social media has to offer.
Give us a call today at 647 271 7463 and speak to one of our branding consultants.
In a previous article , we reviewed the importance of having a strong, professional brand to promote financial advisory services, without which it is very difficult to attract new clients. As with other financial orientated businesses, the brand identity for your life and health insurance business is the fulcrum on which everything else rests. It speaks volumes about your company, your culture, your products and services, and how you differ from your competitors. A professional brand development company is needed to produce an effective brand strategy which will define how you present your company to the world, from your logo and business card, to your printed brochures and adverts. A clear brand identity is also a critical piece of your website puzzle. When you are in the competitive business of selling life and health insurance products and services, you need more than a “nice” looking website. You need a website that works: one that impresses potential clients and clearly explains the products you have to offer; one that demonstrates that you are knowledgeable, professional and trustworthy; one that convinces a person to have their life and health insurance policies with you – in short, a results-driven website that leads to a high level of customer conversions. So let’s consider the elements of a website for life and health insurance companies, and how you can ensure that each and every page works hard to sell your brand, your messages and makes clients want to buy your products and expertise. Obviously you need to work with a professional graphic designer to make the website as visually appealing as possible, but choose a company where the designer is part of a website development company who together can create a website that converts your visitors into clients. Homepage: This is the doorstep to your website and where you must show visitors that you can surpass their requirements. If people don’t like what they see in the first few seconds you have lost them. The human brain assesses shapes and colors before it has time to read the words so your homepage must send out some key visual messages about your insurance company before the visitor has read a single word. If the overall look matches their expectations, they will take time to read what you have to say. So get your website development team to cover the following aspects in their design of your homepage: Professionalism: Without a doubt, the home page must give a professional first impression. You are selling life and health insurance policies that will have an impact on people’s lives. An amateur homepage will win you no business. People don’t part with their money easily and certainly won’t be giving it to an insurance broker or agent who hasn’t bothered to design a website suitable for what they are selling. To create a professional look, the homepage should not be too text heavy – explain in a short and succinct way what services and products you offer. The summary text and images should be clearly and logically laid out, there must be appropriate use of your corporate colors and the company name and logo should be easy to see. USP: You need to get your unique selling point across to customers at the very beginning. How are you different...read more
Don’t get into a Quandary when Launching your New Law Office – Simply bring in a Professional Branding Team
If you are setting up your own law office or branching out to offer your attorney services independently, you need a professionally designed brand to make an impact in the market place and attract new clients. Everyone will need an attorney at some point in their life. Whether it’s to buy a new property, deal with a divorce, apply for citizenship or to undertake litigation in a personal injury claim, people can’t progress without the services of an attorney. The Canadian legal system, as in every other country, is a minefield for the average person – overly complicated legal terms, seemingly antiquated laws, confusing rules and regulations, all of which can bewilder and dismay. When someone just wants to bequest their belongings to their family members in their last will and testament, if it’s not legally binding, it’s not worth the paper it is written on. Unless very well read or a keen viewer of accurate court dramas, people who have never come close to the long arm of the law are frequently bamboozled by the legal terminology used. Garnishment sounds more like a cooking term rather than a court order ending the legal ownership of property. Party and rest mean something completely different to the man on the street compared to an attorney: ‘my party is the defendant’ or ‘I rest my case’. So in many ways this gives your new law firm a great advantage – your services will always be in demand because people need an attorney to guide them through their own legal quandary. But there are thousands of law firms in Canada so how will the average Joe in need of legal assistance find your law firm and choose to hire one of your attorneys? The only way you can raise the profile of your law office or attorney services is to have a solid, reassuring and highly professional brand – these elements are far more important for the brand of a law office than for many other business which don’t deal in life altering situations. And the only way to achieve a successful brand is to bring in the experts – a company who is as professional as you are but with expertise and experience in field of brand development. A professional brand development company will require your brief – not a legal written argument as you may be used to – but full details of your company objectives, your services, your target market and how you want to be perceived. Your brand is how you present your company to the whole world and this is why it is essential to have a remarkable one. A mediocre brand just won’t do if you want to stand apart from your competitors. As an exemplary law office your brand needs to send out essential messages to people who are seeking an attorney, so they have confidence that: You are honest, always put your client’s interests first and give them the best possible advice You are highly qualified and knowledgeable and know the law inside and out You are non-judgmental – which is particularly important for a criminal lawyer You are articulate and can be persuasive through writing and orally as required Your fees are competitive and fair If these areas are not demonstrated through your...read more
People love their pets and will make full use of a host of pet related services. To ensure your pet business becomes the owners’ first choice, use a professional brand development company to market your company successfully. It has been estimated that nearly half of all Canadians own a pet and that there are over 70,000 licensed dogs in Toronto alone. That’s a lot of pets. And with many owners working full time and living in a condo, they worry about the welfare and health of their animals when left alone. That’s why there is a thriving pet industry which offers an extensive range of pet related services. For cats and dogs which would otherwise be cooped up in a condo all day, services on offer include daily walking and feeding the pets at the owner’s home. For people who have work or family commitments and have to leave town for a while, cat and dog boarding is on offer. Other pet orientated businesses include dog training, particularly useful for overly aggressive animals, veterinarian clinics for check-ups and medical care, the provision of organic food for healthy pets, and pet cremation, burial and memorial services. So if you are planning to break in to the industry with your new pet service business, how best to go about it? Clearly you want to promote your business to as many pet owners as possible and to convince them that you provide the best professional and caring service possible so that their cats will be purring with pleasure and their dogs woofing contentedly. But with so many other companies offering related services, how can you make your products and services stand out from the crowd? The simple solution is to ensure you have a strong, clear company brand which defines exactly what you offer. And whatever pet service or product you are offering, your brand needs to depict you as highly professional, knowledgeable and compassionate. Obviously this is a given for veterinarian clinics where customers need reassurance that their pets will have only the best medical treatment. But it applies equally to pet walkers, pet feeders and those who offer animal boarding services. Just because a pet walker isn’t expected to brandish a hypodermic needle or check the animal’s pulse, doesn’t mean that owners will risk giving their dog to an incompetent individual who lets their dog go AWOL. And owners may subconsciously equate a pet boarding service, which has shoddy marketing material with one that is bound to half starve their beloved animal and give it no care or attention. Pet owners are incredibly picky about whom they trust to look after their beloved animals because for many their pets are more like children than animals. Let’s get back to your company brand. A brand is not just the company name; it is the way you promote your business to the outside world. A well defined brand will catch peoples’ eye, clearly define what you offer and most importantly give reassurance that you are a top quality organization. Pet owners are prepared to spend money on animal services but by golly you need to have a sharp, professional approach to everything you do to be successful. It is therefore essential to give the right impression about your company in every single...read more
Exceptional Brand Design is Fundamental to Attract Patients to your Dental, Chiropractic or Optometry Clinic
All health care professionals such as dentists, chiropractors and optometrists need a top quality brand design to assure new patients that they offer exceptional services. Health care professionals are held in high regard by many. People appreciate that these talented individuals have studied hard all their way through college and higher learning institutes to equip themselves with the skills to diagnose and effectively treat a host of medical conditions. They understand that health care professionals such as dentists, chiropractors and optometrists need to be fully licensed to practice. But when someone needs medical treatment, how do they choose between all the different clinics? As a health care professional you have some key messages to get across to potential patients: • You are fully qualified, fully licensed, experienced and know exactly what you are doing • You are caring and professional and will give outstanding service and post-treatment follow up Furthermore you may feel that you go the extra mile with your patients – that you treat them all as individuals, make a point of reviewing their medical history in detail before their next visit, and always offer advice in a friendly manner. While these points may seem pretty obvious, how do you get these across to patients to persuade them that you are the health care professional to choose? Patients aren’t going to run from dental office to dental office to find the dentist they like the best. You have to reach out to them. And to create a promotional strategy that is effective, you need a clear and professional brand identity to promote. The brand of your dental, chiropractic or optometry clinic is more than its name and an image of a tooth, the spine or an eye for a logo. It is all-encompassing, and spans every single thing that will ever be seen by a patient – from your appointment card and an advert in the local newspaper, to your website and the letterhead you use to print customer receipts on. Everything must sell your brand promise – the key messages outlined above – to the patient in a clear, concise and easy to understand way. The only way to do this successfully is to call in a professional brand development company. Choose an adaptable company with experience in defining brands for medically orientated businesses, who have outstanding graphic design skills, website development expertise and who will take time to listen to your requirements. They will produce a branded package of materials which sell your services and highlight how you are better than others. Your brand promise has to be explained in both a visual way (your brand’s visual identity) and via the words you use and how you use them (your brand’s tone of voice). A professional brand development company can pull all of these elements together to create a winning combination to entice new patients to your clinic. So let’s review how your brand identity will take shape when the professionals are on board. Logo Design. The logo for your clinic must be eye-catching, clear about the health services you are offering and enduring. In fact many dentists do use a tooth outline within their logo, and many chiropractors and optometrists use the spine and an eye respectively. When designed by accomplished graphic designers you...read more