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			Brand Identity

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Request for quote/creative brief for brand identity design.

* Contact name:
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1) What is your mission? What are your three important goals?
2) Why was this company created?
3) Who is your target market?
4) What is your competitive advantage? Why do your customers choose your product over others?
5) please describe your product line (all positions with the names)
6) Who is your competition? Is there a competitor that you admire most and why?
6.1) please list 5-6 major competitors websites:
7) How do you market your product?
8) What are the trends and changes that affect your industry?
9) Where you will be in five years? In ten years?
10) What Tone & Manner you like your identity to have? Examples: • Enabling • Approachable • Progressive • Positive • Professional • Credible • Reliable
11) What values and beliefs unify your personnel and drive their performance?
12) What are the potential barriers to the success of your product?
13) Please list any considerations , suggestions including colors that you might want us to use during the logo development stage